Thanks for the opportunity to test these. The testers were me (cheese freak), dd1 (rising 6; normally a cheese hater); dd2 (rising 2, another cheese freak). The girls enjoyed sitting down at the 'testing panel', with the products laid out in front of them. I interviewed them in a funny voice.
Q1 What your overall impressions were of the products?
I'm not a great fan of gimmicky food, but always open to opportunities to opportunities to get my fussy daughter to eat a wider range of foods.
The packaging on the Bricks and Nibbles were difficult to open. When I finally tore the Nibbles open, they fell all over the floor.
Q2 What did you think about the different formats available? e.g. Cheese and Toasties, Nibbles and Bricks
I thought the Bricks were useful for when I want a bit of cheese but daren't risk the temptation of getting a block out of the fridge - good for just a little taste, but I certainly wouldn't eat it in preference to my usual (extra mature) cheddar.
The Nibbles I liked least (strange smell on opening the packet, and pieces too small to get proper mouth satisfaction) but I can see they'd be popular with children.
The Cheese and Toasties were ok.
Q3 When do you think you'd buy or use this product? Would you use it yourself or keep it for the children?
I wouldn't buy it for myself; I would buy it as a lunchbox product or if I thought it was a way of getting dd1 to eat cheese.
Q4 What did your children think about Chedds?
dd1 doesn't usually like cheese, but she said she loved Chedds. She wasn't interested in the Bricks, but she really liked the Cheese and Toasties and she said she LOVED the Nibbles (though she too noticed the smell - "Why do they smell of poo?" - as the packet was opened).
dd2 loves cheese, though prefers a strong flavour (her favourite is M&S Cheddar with Chilli). She liked all three products.
Q5 What did they think about the formats available? e.g. Cheese and Toasties, Nibbles and Bricks - which did they like and best? Which was the worst and why? How would they rate the taste of the product?
dd1 definitely liked Nibbles best, and finished the whole packet which is astonishing for her. She also enjoyed making a sandwich with the Cheese and Toasties. She was completely uninterested in the Bricks.
dd2 just wanted to eat the cheese.
Q6 What did your children think about the character, facts and the jokes on the packets?
They didn't notice them until I pointed them out. dd1 liked the jokes, but I can't say it was a big deal for either of them.
Q7 Lastly, do you think you'd be likely to buy Chedds again? Why? Why not?
I would buy the Nibbles, as the children liked them so much. I might buy the Cheese and Toasties for a lunchbox, but not frequently. If there were bricks around I'd eat them, but I wouldn't buy them for myself.