Hello Simon.
How encouraging to see a CEO genuinely interested in the customers.
Can I just say, I love Mothercare, though I share in the disappointments of some of the other posters. DD is 5.
Positives:
We have loved going to a big car-park branch that has ELC and a Clarks shoeshop in it. To have Clarks in the back of a branch has been brilliant, as there is more space and focus on the fitting of children's shoes without the chaos and distraction of grown up shoes. I think this is great.
It is handy to have a toy section to cater for several early year ages. But I agree with less gender specific toys.
I love the baby-change/toilets/feeding facilities, they often need freshening up but it is a great help and makes shopping with little ones much easier.
I've found some great clothes for my little one. I loved the Humpfrey Elephant range for gift/special clothing.
Pixiphoto were in one branch, and that was good for affordable studio pictures as DD grew up.
Negatives (with still some positives):
A different and slightly closer car-park branch halved in size in the last few years and this made it impossible to get buggies around and even customers without buggies would get trapped by the customers with buggies!!
Clothing, although I have had some lovely bright and cheerful clothing for DD in Mothercare, lots can seem cheep in fabric/sewing quality, and I really dislike the Myleene Klass range, so much black in the range, and despite having gone through some gothic years I don't like black on any children as it zapps the colour from their skin. I like Myleene Klass, but also think her range is a bit mini-adult. But then people's tastes are different, and if it sells...
I do think Mothercare as a brand does need to be stronger. It used to be. I grew up in the 70s/80s desperate for my mum to buy me and her matching sailors dresses from the store 
, but she never did it! We have had some of my original (more classic styled) children's clothes for my DD.
Way back when I got maternity clothing from Mothercare I found it ill-fitting, and not very flattering. I ended up just not shopping for it in Mothercare.
I had similar trouble with car-seats. As we had an old car it was difficult to find a seat that fitted. The staff member serving us did not appear to have adequate training and appeared confused. So we went elsewhere for that too, until the most recent booster and back, where we got the customer service in a different store, but found the better price at Mothercare, though had to then go to a different branch to find one in stock.
When little one was small I got the customer card (credit) but as I hadn't used it recently it just expired without any notification through the post, or a replacement card, so I would need to reapply? if I had wanted to set it up again.
I also tried on-line with some larger products a few years ago, but the website did not seem to tally with in-store products, was hard to navigate, the search was not very reliable, and the time from ordering to delivery seemed very long and without much guidance as to the ETA or even day of arrival. This may all have improved since I tried this, but it was such a slow process I didn't do it again.
QUESTION
So please can we have Mothercare back as a strong brand, with polite well-trained staff, with well-stocked shelves for all ages, of quality products over a range of prices and ages, with lovely cafe, shoes with fitting service, toys etc with great on-line service and a better loyalty/credit card system? 