I agree with him on it being commercial. Me and my husband don't do it. I've always hated it. I just don't see what's romantic about looking at the calendar, seeing that it's the 14th of February and joining a massive queue of people buying roses, chocolates, cuddly bears or whatever who also looked at the calendar, saw it was the 14th of February and knew that they had to be romantic.
Nothing less romantic than having to be romantic. Because it's that time of year again.
And then you get into the competitions and it all becomes about show. What did YOU get? Did you get more than me? Look how much I got. This shows how Loved I am.
No, not really.
flowers on the 8th of august - just because he thinks you're gorgeous. THAT'S romantic. Whisking you away for the weekend in April because he wants you all to himself. THAT'S romantic. Getting in from work and finding a postit note on your living room door saying how much you're loved. THAT'S romantic.
Scheduling romance - not so much.
And of course, you can do both, and many do. But it's amazing how often you find that it's ONLY that day of the year that someone gets this apparent display of lurrve and you know that it's only because everyone else is.
That said - that's not what he's doing, is it? He's NEVER romantic. Never just comes home with flowers for no reason at all. There's no wonder you feel sad about it. He's not opting out of Hallmark Day - he's opting out of romance!
What do you do during the year that is romantic? If it's all one way then there's going to come a point when you just stop caring and that's the kiss of death for a relationship.
It sounds more like he can't be arsed, than any real objection to the day. Otherwise he'd show you on other days of the year - as he claims should be the case, wouldn't he?
However, it's your choice to continue to buy for him. If you're doing it hoping to guilt him into reciprocating then that's unfair. He's never lied to you about how he feels. You don't have to buy anything for him, you choose to. Make a different choice!