‘Then we will apply in anger’- what does this actually mean?

[NewPage]

I started working at a place where a lot of people use the phrase ‘apply in anger’ or ‘implement in anger’. I have no idea what this means and it sounds ridiculous. Anyone know what it means? Or is it just the usual business BS?

[trashcansinatra]

It probably just means for it for real' or 'scale up/out what we have been doing.

Would that make sense? If not, perhaps giving an example would help.

[CuriousaboutSamphire]

Just the usual business BS.

It just means we now stop planning and do it for real.

Thunderbirds are go.

That sort of thing.

[BikeRunSki]

I work with emergency planners. We plan and simulate lots of scenarios, try them out with the relevant partners etc. When we have to implement them to deal with fur eg: a flood, this is what we call”in anger”.

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Thank you so much! You have really helped.

My strategy has always been to try and do things with compassion and empathy and I find the word ‘anger’ jarring in the work context. However I now see that I was applying it too literally. Thank you again.