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Help writing press releases

(8 Posts)
fruitstick Mon 24-Oct-16 09:25:13

I need to send out a press release.

Do journalists prefer to received them as an attachment or in the text?

Is Mailchimp a good idea or does it look Spammy?

OP’s posts: |
ChristmasLightLover Tue 25-Oct-16 21:57:20

In the text. They can read on their mobile without downloading. Get the whole thing in the first para and use the rest to explain it. Check out Jan Murray - she's a Journo and has lots of free content as well as her paid for classes.

No mailchimp. No mass sending. You need a name and make sure you can refer to something they've written that makes you think they might be interested in your piece from it.

fruitstick Wed 26-Oct-16 07:03:57

Thanks, that's really helpful.

OP’s posts: |
MrsMargoLeadbetter Fri 28-Oct-16 15:13:43

fruit I am part of the Soulful PR Facebook group which is a great space to share and learn about PR. I find it really useful.

MrsMarigold Fri 28-Oct-16 15:28:46

Never heard of mailchimp. If you want a hand let me know, I used to work in a newsroom. Agree just regular text. Clear contact details, who is available for additional comment useful.

Cloeycat Fri 28-Oct-16 15:31:56

I receive literally hundreds of press releases a day- I only read the first line and never if it looks like a press release. I'm most likely to pay attention to one that looks like it might be a reader letter that I would have to respond to. Also as much as possible find out the name of the person it's going to

Cloeycat Fri 28-Oct-16 15:35:20

Also make sure it is something the publication might be interested in or you are wasting your time. For example today I received: Medical Expert says hip replacement are allowing patients more mobility despite recent research.

We are a specialist lifestyle/past time magazine

MrsMarigold Fri 28-Oct-16 16:29:51

Cloeycat, that's hilarious. I did some PR for a coffee shop and they couldn't understand why they weren't on the Today programme! FFS

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