I set up my online business (an online shop) five years ago, prior to DD coming along. The last 5 years have been a real roller coaster with all the highs and lows of running a small business/being privy to all of Google's algorithm changes. Anyway, my DD is in preschool now and things are now more on an even keel - in Google, financially, work/home balance, etc.
I've been fortunate that the business has been profitable from yr 1. But, I feel that we should now be expanding, and in particular, doing much more with social media - especially as our customers (brides-to-be) do hang out on social media and use it quite prolifically. We do bits and pieces on Facebook, Instagram et al, but struggle to get much engagement.
The logical solution would be to outsource more, but I haven't found it massively successful so far - particularly if it's ongoing but smaller bits of work. My background's in marketing, so I've done loads of bits myself, and I suppose it's quite hard to justify the cost much of the time.
So far, I've tried People Per Hour, contacts, through UKbusinessforums...
How do you find brilliant social media people? That ones that can be flexible, are experienced in setting up social media campaigns (with an ROI that you can measure) and don't cost the earth??
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Outsourcing social media - any advice?
13 replies
EssCee · 10/02/2015 11:11
OP posts:
BeeSocialMarketing ·
10/02/2016 00:04
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