Times - Whitney Wolfe Herd of Bumble app

(1 Post)
WarOnWomen Sat 24-Apr-21 10:13:53

The Times magazine has a feature on WWH. I didn't know anything about her, other than she co-founded Tindr and then founded Bumble.

What really stands out is how her past and experiences have influenced her business decisions as well as her lobbying. The vitriol and abuse she faced after winning her sexual harassment case against Tindr.

*The media reporting of the case was extensive and, in the summer of 2015, Wolfe Herd was viciously trolled for it. “Emails, texts, tweets, people showing up at my house – really weird and horrible stuff,” she says. Including rape and murder threats from strangers. “I was 24 years old and I had been given this scarlet letter. I decided to take back control over my life and my narrative,” she says. “And to try to do something that would help solve the problem I was living through*."

*In 2019, Bumble lobbied the Texas legislature to pass a bill that fined anyone who sent obscene images without consent $500; unsolicited dick pics are now illegal in Texas. Next she wants laws against online harassment, verbal abuse and the digital equivalent of catcalling.*

It's in the Magazine section so very glam shots of WWH. Also, I think the writer is talking out of her arse when she says For the first time, really, since the second wave, feminism is big business. The current moment – of post-#MeToo empowerment and the first female US vice-president – has been commodified and sold back to consumers who, more than ever, align their identity with brands.


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