So I popped into Mothercare today and can you guess the slogans for the clothes?(61 Posts)
I was in there this morning and didn't notice any of the slogans. I was too busy running about after my little monkey while wearing my fashionable shoes, probably...
shame on MC for this though. I like the women at mine, I like a lot of the stuff but they really ought to have learned by now.
Ffs I hate this shit.
And yes we can dress oiur kids in whatever we like, but this advertising and the slogans and the marketing affects our children, I don't want negative gender stereotyping being reinforced on children. In an age where equality is ouraim and progress is being made in the workforce etc it seems crazy that actually the gender stereotyping and reinforcement in childhood is getting g worse!
Oh for crying out loud. So bloody what?! It's not as if there's a bloody restriction that stops you buying monkey boy clothes or whatever for your lil girl or a pink tutu for a boy. I don't get why there's always such an outcry about this kind of stuff.
Fantastic thing about living in Britain is we do actually have a choice on how we live our lives. If my dd wants matchbox cars she can have them. If she wants a doll that's fine too.
Why oh why does signage matter. You make your own choices regardless!
Wow grimbletart - I didn't realise the "sea of a pink" is a recent thing. How depressing.
Mellie it matters because it makes a lot of young kids think they can't do stuff they want to do.
I think that's important. It also reinforces the opinions of some of the older generation which are very stereotyped and sexist.
Clothes are not the issue so much in themselves but it is the knock on effect - it goes beyond this and into the realms of girl toys and boy toys, then girls' hobbies and boys' hobbies and then sport and then before you know it you're into school subjects territory, and jobs/careers.
It matters...not so much as true oppression matters but still, it matters and we ought to say something.
The sea of pink is recent, my eldest is 14 and it was not as bad when he was little.
And mellibobs the signage, the marketing and the advertising affects children, hence all the threads about parents worried their son likes 'x girly thing' and that he will get teased. Children soak it all up and form opinions on what is right, they categorise and see it as wrong if a child goes against a stereotype that have learnt. Its a big problem and its getting worse.
Right fair point. But isn't it up to parents as well to say it's ok to like xyz. Or you don't have to wear or do abc if you don't want to?
I'm obviously only taking a real simplistic view on this cos I just don't get why it's an issue. When I was at school I asked if I could wear trousers in winter and was the first girl to do so (and not the last) I played footie and had proper short cropped hair. No one questioned it. I was just being me. I just don't get how/why it's suddenly changed. I'm sure back then there was boys/girls stuff much as it is today
What odd boots said, it's not the individual choices (of course I could - and did - choose blue baby clothes for my DD) but the overwhelming stereotypes that put pressure on children.
It matters to me because my 8 year old DD said this:
Mummy, why do boys get called 'cool' for wearing blue, and girls get called 'babies' for wearing pink. (that's what happens in her school)
Because anything that is seen as feminine is there to be ridiculed
A selection of Mothercare t-shirts from the 18mo to 8 yr range
Boys: Born to be cool, Born to ride, happy little dude, redwood camping-boys only, laugh out loud, little strong man, boys will be boys, make some noise, funny happy awesome,
Girls: Born to be cute, born to sparkle, (plus: born to be a star- marginally less bad), pretty little flower, little cutie, cute cute cute cute, princess in training (supervom), I want to marry a prince (super-aspirational, that one)
WTAF??????? I cant tell you how depressed this makes me
I have a policy of "no writing or obvious branding"on clothes, I don't mind pink but I mix it up and only buy plain clothes - people frequently ask if my DD is a boy.
Well, rainbowfeet, you told the OP that this was such a stupid thread that you were laughing at it; I don't think you're in a particularly good position to be telling me I'm rude for judging you for that. And you're blatantly making it about you -- you said you wanted to be able to spend your money on the clothes you liked for your children, which no one was suggesting for one moment that you shouldn't. It's about the relentless stereotyping of "boys are like this, girls are like that" all over the place.
It matters because my DD comes back from school telling me that she can only like "boys' stuff" if she is a tomboy, and that if she is a tomboy she can't like "girls' stuff". These aren't concepts she's learned at home. Left to her own devices she just likes some stuff and not other stuff, scattered among the gendered categories (I suspect most children are the same), but the message she's getting outside the home is that it's one or the other, that she can either be a proper girl or a tomboy.
melliebobs, there may well have been boys/girls stuff at something approaching the same level when you were young, but I'm older than you and it wasn't anything like it in my childhood. Lego was marketed at boys and girls equally; pink was just another colour (if I look back through pictures of my childhood very few girls are wearing any pink). Yes, there were Barbies (etc.) but there weren't vast aisles of "boys'" and "girls'" toys.
Today we are in a position where the proportion of computing A-levels taken by girls is going down significantly; half of the UKs co-educational state schools send no girls at all to sit A-level physics; between 2001 and 2011, the percentage of technology jobs held by women declined from 22% to 17%. Maybe that's a coincidence; maybe it has nothing at all to do with the increased gender polarisation of childhood. But it's an interesting and suggestive correlation.
I also saw this the other day. It makes smoke come out of my ears. I mean what hope do we have?!?
I took my DS around the block with his pink pushchair this morning and he got a very odd 'look' from an elderly man. Pic on my profile. He is almost three and I KNOW as soon as he gets into school (If not before) he will be made to feel ashamed/strange.odd for liking his pushchair and doll. At the moment I dress him in pink quite a lot.
In simple terms its all about the financial side of it... Basically the gender stereotypical stuff obviously sells! On the other end of the scale the last time I was in MC (few months back) I thought some of the boys range from Jules Oliver & Mylene Class was a bit feminine looking for my tastes... Flowers & birds on if my memory serves, & this was the kind of stuff reduced in abundance in their recent end of season sale.
I can't see the link in how kids are dressed really determines how they develop & what they go on to do as an adult. If my daughter wanted to do what's seen as a traditional male job then I would encourage her to do it & I'm all in favour of breaking down boundaries.
Personally, I haven't set foot in Mothercare since the CEO did his web chat. There was a whiff of paternalist BS about his replies that just tallied too much with this pink for little princesses / blue for our little funmonnkeys for me. It really does define the culture our chilfren grow up in and I find it opressive and a bit depressing.
For me, the naughty boy / passive girl marketing is not appropriate in a world where one out the 1 out of 4 women suffer some form of sexual abuse during their lifetime.
"I'm sure back then there was boys/girls stuff much as it is today" Well I don't know how old you are melliebobs but it wasn't like this in the 70s. At my DSs nursery there isn't a single girl with short cropped hair. At the local primary school the same thing. It definitely wasn't like that in my childhood. These messages have an effect.
>> Basically the gender stereotypical stuff obviously sells!
Yes, because they're making parents waste their money on two of everything lest they be judged for not conforming sufficiently to gender stereotypes.
'When I was at school I asked if I could wear trousers in winter and was the first girl to do so (and not the last) I played footie and had proper short cropped hair.'
That's brilliant - you were pretty fortunate in that case.
I was 9 when I tried joining in with the boys who were all playing football on the playing field...I was told off for it, in no uncertain terms - why, I asked - because it's a rough game and they are boys and you will get hurt, don't be so silly'
That was it for football. It totally turned me off even bothering to try if I had to fight so hard just for a kick around at lunchtime.
I bought a few of the Jules Oliver things for my son and other children I know. They were lovely. At least I got them at a better price
Some years ago I bought a t shirt for my son, then about 14, from TK MAXX, There was a stylised drawing of a aeroplane with some writing. I couldn't read it (too wiggley) but bought the t shirt.
About a year later I was ironing it (hate ironing so must have been very bored) and actually read the words - "Mile High Club". Oh bugger.
The real problem is that (if you read those slogans) the boys are all about them enjoying their life, quite rightly, where the girls is all about pleasing others by being pretty to look at. WTF is that about? I don't care if other people think my (future) daughter is "cute", but I do want her to be happy. It may be a pretty traditional form of sexism but that division should be dead in the water by now.
I'm late twenties and pictures of my schoolfriends show no-one wearing pink, let alone gigantic princess party dresses. I remember a girl who used to wear quite puffy dresses and we all thought it was a bit OTT tbh, and they were in green or navy, not pink. Now I see little girls walking around like they're on their way to The Great Big Disney Princess Convention, and they're only off to Asda or whatever. It's bizarre.
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