So George Davies (Next, Peruna, George at Asda) has been doing the PR rounds this week about his new venture. I'm not sure what to expect as I am not a fan of his other projects but GIVe sounds good in theory. Aiming at women who appreciate cut, quality and fabric as opposed to price only. On site tailor, etc. Can anyone tell me whether it's worth a visit. I'm away on business so can't get to Regent Street to check out for myself.
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