Find myself becoming a clone in Joules... please help!

[lemonteaplease]

I've noticed that I'm morphing into near enough every mum on the school run, with my wardrobe consisting of mainly joules. I love their clothes, and that style, but could anyone suggest any other similar brands for me to try (that have the same type of look? Apart from Boden)

[Jemimapuddleduk]

I like Joules too. Other places I shop are boden, phase eight, baukjen, hush, m&s.

[Fairylea]

Seasalt
Mistral
Fat face
?

[lemonteaplease]

Not too much of a fat face / sea salt fan, their prints are a bit dire and dull imho. I like fun, upbeat prints, colourful etc. But thank you nonetheless.

[Lunastarfish]

Crew (I think they actually own Joules)
White Stuff

[lemonteaplease]

Again, crew and white stuff seems a bit dull colour wise But thank you for the input

[CloserToFiftyThanTwenty]

Joules is still family owned, I think?

John Lewis own brand is quite similar to Joules, as are some bits of Cath Kidston

[lemonteaplease]

Oh I shall have a look now

[MrsSeanBean]

Weird fish. Dunno if they gave their own shops but sold in country stores in my parts (along with sheep feed and gaiters).

[nannyplumislostinspace]

Jack wills? It's bit less mumsy and really nice quality. gap have some nice bits.