No question - the Cherry. The quality is much better. The main down sides of the Urbo are that the brake is very poor - you are never sure of its on or not. I put it on, turned to put my son in the car, turned back and the pushchair was rolling off the pavement into the path of a car. The ride is incredibly hard so much that it hurts my hands to push. The basket is really not great. The seat recline is poor especially as time goes on ie it gets worse. Everytime you pull the hood up the recline comes up - not so bad as the aby gets heavier. The handle can slide down too - the catches are easily caught and undone. It's just really not good. My swivel wheels stopped locking ages ago and bits started to come apart. The good points are its got a large seat, looks neat and tidy when upright. The fold isn't that small though for a neat pushchair. I always worried about scratching my car with the chassis when lifting it in and out.
The Cherry meanwhile. The bad points are that the seat recline shares the same button as the seat removal. If you knock these removing the seat then you have to line them back up again but you get good at visually checking for this. The seat needs removing to fold but I prefer this when my child is parent facing as otherwise you need to remove the seat to turn it round / fold. You need a carrycot too and the basket is a bit obscured in carrycot mode. Its got a fixed height handle. But it's lovely to push, looks great. Is light and easy to carry. It's got an adjustable footrest which is lovely for babies. Lovely fabrics.
Absolutely no doubt for me though - the Cherry is simply nicer.