My DH and I have set up a small business and we we have an on line presence (FB,twitter, website) how/ where can I learn to optimise these channels? I'm a trad marketeer by prof but I've been out the loop for a while and I'm certainly no digital marketeer so need to learn about ppc, google Adwords (I think) and the like. We need to start pushing this business now as it's seasonal so any help appreciated
Paid Facebook posts will be a really good place to start as they're so easy to set up step by step. Just think about what you want your audience to do when they see it - is it to like your page to engage with your brand, to purchase etc. Perhaps offer a Facebook exclusive discount? It will increase traffic to your website which in turn will improve your seo.