Conservative Party advert promoting bottle feeding

[mamamea]

uk.youtube.com/watch?v=_kbaXYPmjU0

Shame we don't live in a country where they could have shown the baby happily feeding NATURALLY without being inundated with complaints, and instead show it sucking on a bit of rubber.

[mamamea]

sorry link uk.youtube.com/watch?v=_kbaXYPmjU0

[Aitch]

you know, i can see why they wouldn't show bfing really (not that i agree) but they might at least have used a bigger child...

[Nbg]

I dont know how DC sleeps at night.

[Wonderstuff]

I agree with you, but I feel others won't.

[wenceslasmyeducation]

Perhaps the point is that bottle-feeding is expensive?
No, they just didn't even think about it did they? And that's the problem isn't it, that it's seen as the norm.

[Aitch]

exactly wenceslas. they wouldn't even have thought about it, lol.

[Brangelina]

I don't understand why they couldn't show a baby being bfed. Here in Italy the Pampers ad has a mother bfing on it FFS. Is it a demographic thing perhaps? Are they trying to appeal to the section of society who culturally wouldn't consider bfing?

[Aitch]

you mean people who wouldn't be bfing a child of that age? a political party wanting to appeal to the majority... i think they might, brange.

[Brangelina]

I noticed the person speaking didn't have a classic "Tory" accent as well, hence my theory. Or is it now all the rage to do political party ads with regional accents?

[hedgehog1979]

That makes me really sad, especially as I am the only one of my NCT antenatal group (of 8) still BF and our LO are only 6 - 8 months.

Hope it might change DH mind about who he votes for though

[Brangelina]

PS. I think it might be aimed at Sun readers or suchlike, and the tories didn't want people getting confused about the purpose of breasts.

[madwomanintheattic]

obviously sales of formula are to be used to top up the economy under a conservative government.
arf.
you bf'ers aren't helping, with your freebie milk y'know.

[francagoestohollywood]

I would have found the ad irritating even if a boob had been put in the baby's mouth

[madwomanintheattic]

or maybe the gb greedy formula guzzlers are about to enter the sunlight of change in the conservative, bfing, post-guzzle empire.

cute baby though, ff or not. can i have one?

[Nancy66]

they're not actually 'promoting' bottle feeding are they? They're just showing a baby drinking from a bottle - as millions do.

[Aitch]

i suppose that it does stealthily reinforce bfing as the norm, which it isn't, biologically-speaking.

[fruitstick]

Ridiculous advert which doesn't even say anything. Why will they be saddled with £17k worth of debt?

Absolutely no reason to show a feeding baby, whether bf or ff.

Just shows a lack of understanding on their part.

[ThingOne]

Don't vote Tory, folks, they'll force feed your baby formula .

[wotulookinat]

Very cute baby!
They could hardly shove a boob into the shot could they.
In all honesty though, it's not necessary to show the baby feeding at all.
Maybe the makers should have thought about all the pro-breastfeeders who would be outraged about seeing a bottle-fed baby rather than all the people who wouldn't be impressed at seeing a boob on screen

[madwomanintheattic]

the thought of a big wobbly boob entering from the top right of the screen did make me chuckle for a minute or two...

but totally irrelevant to the topic at hand lol.

[PrettyCandles]

But the message is a negative one - the baby is born saddled with problems, according to the ad. Breastfeeding is a phenomenally positive image - warm, cuddly, protected. Which would have been contradictory to the message.

That said, I'll bet they never even thought about breastfeeding!

[Aitch]

lol, v true...

[SwedesInACape]

How is it promoting formula feeding? The advert mererly shows that bottle feeding exists.

[francagoestohollywood]

Madwoman, a bit like that woodie Allen's movie, where is chased by a gigantic breast. Don't think they have that sense of humour though

[francagoestohollywood]

Madwoman, a bit like that woodie Allen's movie, where he is chased by a gigantic breast. Don't think they have that sense of humour though