ASDA have been selling reduced First Milk Formula for 4 weeks!

[mykie]

I sent an email to Asda AND an email to Baby Milk Action and 4 weeks later, it is still being sold cheap.

Aptamil and Farleys first milk. Good news for those who use those brands. Not good news for those who would like to see the WHO Babymilk marketing code adhered to.

[vickiyumyum]

its not sold cheaper in our local asda, i noticed it had roll back on it to price match to other supermarkets but not reduced.

[jessicaandrebeccasmummy]

As a user of Farleys I havent noticed it cheaper either!

[tiktok]

If it's a permanently lower price, mykie, then it doesn't break the marketing code.

[mykie]

No = it's not a permanently lower price - only those two brands on special offer.