to get so wound up by a Matalan billboard ad?

[DuchessOfAvon]

There is, near us, an enormous billboard ad depicting a gorgeous bimbette that advertises a new range for Matalan called "Be Beau".

For some reason this drives me insane as surely - for a WOMAN - it would be "Be Belle"?

I can see that they are trying for the Trendy-Look-At-Us-We-Know-About-Social-Networking-Sites zeitgeist but this is sloppy, inaccurate and IRRITATING.

Or is there something wrong with my hormone balance that I am so incensed by it. DH is finding it so amusing he deliberately route plans to go past it.

[ChilloHippi]

YANBU

[GrendelsMum]

YABVU.

How dare you scorn Matalan for their praisworthy attempt to expand into the transexual, transvestite and hermaphrodite market.

[GrendelsMum]

Either that, or its a reference to The Transformation of Philip Jetton

[DuchessOfAvon]

GrendelsMum - you are good. Why didn't I spot that it was the genius work of a Heyerite ad(wo)man?

[bran]

Is it supposed to be a pun on Bebo, the social networking site?

[bran]

Sorry, you said that in the op. I probably skipped a paragraph when DD toppled over trying to put her leggings on.

[GrendelsMum]

See - now you can drive past the billboard feeling all serene!

Do you know there's a Heyer conference on next month? Perhaps the Matalan advert should be a topic for panel discussion?

[DuchessOfAvon]

A Heyer conference? Where? When? Can I go?

Tiens!

[crankytwanky]

That is fucking irritating.

[GrendelsMum]

You may go, Duchess, so long as you faithfully promise not to kill anybody with your sword.

Your son, on the other hand, is definitely not invited.

www.lucy-cav.cam.ac.uk/pages/news-events/re-reading-georgette-heyer.php