OK, so I got this e-mail from BT (my ISP)screaming at me "You can Help Children in Distress".
OK, I thought. How?
"ChildLine urgently needs more people to answer the phone to help children in distress. Your help won't cost you a penny. All you have to do is sign in to BT Yahoo! and use the BT Yahoo! search engine. When you complete a search we'll make a donation to ChildLine (*1)."
O-K.... I prefer Google search to BT Yahoo! search, but go on. If it helps Child Line.
So what do I do?
"To start helping Childline now, follow these easy steps:
- Log in to your BT Yahoo! Home Page.
- Simply click on the 'Make BT Yahoo! Your Home Page' link at the top left of the page.
- Start using BT Yahoo! It's one of the best search engines around. "
Whoa there -- make BT Yahoo my Home Page? I prefer the BBC News page... They snuck that in a bit quietly, didn't they?
Oh - go on, then. For a while. Until you reach your target...What is your donation target exactly....?
Aha! The small print at (*1)...
"Terms and conditions
- Only applies to searches completed by clicking on a sponsored link.
BT will donate 5% of online advertising revenue from this promotion to ChildLine, a service provided by the NSPCC, registered charity numbers 216401 and SC037717 via the NSPCC Trading Company Ltd. BT expects to donate at least £100,000 plus VAT to ChildLine."
NOW JUST A MO....
This isn't a Kindness-of-our-hearts-donation for "searching" at all. They are NOT going to pay up, just because you search using BT Yahoo!
This is a 5% peanuts donation for all that luvvery advertising revenue they are hoping to generate through you clicking on sponsored advertising links. And for the £100,000 they will hand over to ChildLine, you will have raised a big fat £2,000,000 for big fat BT...
I'll repeat that: £2,000,000 for BT. But they'll pass on 5%. Big of them, eh?
Plus you will have
1) Increased their hit rate on their own site by making them your home page;
2) Diverted traffic away from Yahoo Search's main rivals such as Google, so that Yahoo! can boast more hits and do their competitors down.
Yeah, sure, £100,000 is a lot of money, but so is £2,000,000. 95% more money, by my calculation. This (IMHO) is sharp practice aimed at raising far more profit and commercial advantage for BT Yahoo! than revenue for Child Line, and it simply trades on the charity's name to sucker us into complying.
SHAME on you, BT.
Or am I being unreasonable?