to wonder why the new newspaper New Day is not for me?

[ArgyMargy]

According to the editor on Today programme it's for people "who are interested in the news between the ages of 35 and 55". What happens at 55 which makes you uninterested in news? I assume she thinks the under 35s go online for their news.

[Trills]

Idiots.

Fair enough have your target audience when you are planning your marketing and positioning, but don't go out and TELL it to people.