Not quite sure where DS(4) first saw Aquabeads but he recently declared a strong desire to get some. So, we went online to see the different types with a view to then getting them in a real shop (I know - the reverse of what most people do).
He looked at the different types and said 'No Mummy, I would like some boys' Aquabeads'.
I said that they were for boys and girls.
He said they were not, as every box had pictures of girls on and no boys. He wanted some for boys. The fact that the boxes were all garish pink passed him by, fortunately.
I drew an analogy along the lines of 'do you like baked beans?' 'Yes'. 'If they had a picture of a girl on, would you think they were only for girls and stop eating them?'. This seemed to work, as he said that would be 'silly'.
However, I thought he had a point. It was his idea to say to the people who make Aquabeads that they should put boys' pictures on too.
Bottom, line, we bought a set, he loves it, and we intend to write to the manufacturer.
I mentioned this to my brothers, separately, who looked at me blankly and clearly think I am bonkers. They said they had probably done their market research etc. etc.
I know that any letter we write will probably be ignored, but are we daft for even trying? Are we being unreasonable to think the marketing should be more inclusive, regardless of any supposed research? How would an orange or green box with a picture of a boy and a girl merrily aquabeading decrease sales?
Think I just hate the 'crafts are for girls' thing. Tell that to some of our finest painters.
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About Aquabeads and their marketing?
48 replies
Catsize · 21/02/2016 08:29
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