Kingsmill Fruit and fibre advert complaint(319 Posts)
This may have been mentioned before but I would like to know how I go about making a complaint about an advert that I have found inappropriate. I really think it exploits teenage girls.
Really ? I thought that's what my biscuit said.
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Our objections are NOT about what the girl in the ad is wearing; they are about the fact that some advertising suits saw fit to to use this stereotype of adolescent 'rebellion' in some ad for bread ffs.
Just for the record: I am not in the least offended by the ad, but by the use of the 'short skirt-overknee socks combo' as a short cut for 'young woman'.
Whether she is 15 or 16 or 20 in RL doesn't come in to it IMO.
And as I said it's not very rebellious anyway as most schoolgirls I see passing our house every day dress exactly like that.
But Rhianna isn't portraying herself as a school girl.
I can't say any alarm bells rang when i watched this ad the other day, i am much more offended by Rihanna and the like.
Saying that none of the teenagers at my DD's school dress like the girl in the advert, its all trousers.
skirt's too short. knee socks are too like stockings.
looks cheap. i saw this for this first time this morning and raised me brows in a oh ffs manner.
"but you are sort of saying that this girl is dressing to please men"
Sort of saying? That's not the same as saying it. Girls wear short skirts for a number of complex reasons- I am arguing that the driving force behind most of these reasons is to attract male attention within the narrow constructs allowed in a patriarchal society. Not because a man told them to.
Besides which, I have told nobody what to wear, and would love to see any evidence of me doing so.
Again, please point out where I have dictated what anyone should wear.
but you are sort of saying that this girl is dressing to please men the advertisers have got this girl dressed like this to please men this is about rebellion not a mini skirt and if you go into any high school today you will see girls dressed like this.
MY eldest daughter was 17 and wearing a school uniform infact she was 18 and wearing a school uniform as we do 6th form in high school here so she was an adult dressing in a uniform , not to please men because that is what she had to wear somedays she wore trousers somedays she wore a skirt and yes sometimes it was a bit teeny tiny like the girl in the advert not with those god awful socks though
As I've already said Woozeley- I hitched my skirt up with the best of them. I wear low cut tops even at the grand old age of 35 (what does a 45 year old dress like, anyway?). But I know why I'm doing it. I'm doing it because it attracts attention from men and women in our patriarchal society. After all, I don't sit around watching Eastenders in heels and make-up, even though I wear them to work. I make choices, but they are choices made knowing what societal expectations of women are. I would not call them free choices, or signs of empowerment.
It's not as simple as anyone who finds fault with this advert = joyless old harridan who wants everyone to wear dungarees.
"Stop putting the responsibility on girls to dress appropriately and more on men, and teaching young lads, to act appropriately."
Yes, this. I agree completely. Which is why I am saddened by the advert which reinforces girls wearing short skirts as a cultural norm and inevitable fact of life, rather than questioning why they feel they need to.
I believe women should be able to walk around in a bikini and be treated the same as if they were wearing a boiler suit. the question I am asking is why they aren't- and this is evidenced by the number of schoolgirls wearing boiler suits.
But as teenagers they are just learning their own sense of style, how they want to come across to others - did no-one ever get it wrong, or can you not remember back that far, or did you hit 13 and suddenly dress as a 45 year old?
"tethers You are one of them."
Again, please point out where I have dictated what anyone should wear.
Fair point about gay designers, Woozley (although the miniskirt was invented by a woman )- although I don't think anyone would argue that gay men are the driving force behind the way women dress.
Gay designers know that women want to attract male attention, and you are right, there is nothing wrong with wanting to attract male attention at all. It is they way in which girls feel they should attract male attention which saddens me. Women and girls are rarely given the message that their sharp wit or intelligence will attract the opposite sex; at best, these qualities are seen as add-ons to the essential rules they must follow with their appearances.
Someone joked upthread that long skirts made their calves look big, and someone else joked that this couldn't possibly be their own opinion without ever questioning why big calves are less desirable than small ones.
And no,I do not mean act/dress appropriately with regard to rape or child molestation before anyone even goes there.
Is it not every persons responsibly to behave/dress appropriately?
Men are often aroused by pubescent girls, the vast majority are able to put it out of their minds as being inappropriate. Some will act inappropriately no matter what women or girls wear. Stop putting the responsibility on girls to dress appropriately and more on men, and teaching young lads, to act appropriately.
tethers You are one of them.
And yes, I am. Thank you for validating my choices though. I really appreciate it.
See, what makes me uncomfortable about this ad is that it blurs the boundaries. The school uniform is normally a sign that the wearer is a child. When it is worn by an adult the meaning is changed. I'm probably influenced here by the fact that 6th forms near me either don't wear uniform or wear a suit. This is why, to me, the female looks far too old for the role.
The second thing that makes me uncomfortable is that I suspect that the brand/ ad people (men????) knew darn well what they were about here. It may be a bit cynical but I imagine this being discussed as 'one for the dad's.' This isn't girls making their own minds up in a truimph of feminism, it is manipulation.
As I mentioned up thread, there are bigger issues in the world, however, my visceral reaction to this was that it was a tad creepy. It stands out which is an ad job done and this makeshift suspect the motivation.
bread's not all that nice by all accounts heath. Never tried it myself-I bake my own using the Kenwood Chef that doting hubby bought me
There are an awful lot of gay male fashion designers, and women, so I'm not sure I entirely take the point about it being designed for the heterosexual male gaze.
And I don't see what is wrong, per se, about wanting to be attractive to the opposite sex, or the same sex, even as a teenage girl. It's life, basically!
This is all very well, but what's the bread like?
Alis, I have searched the thread and I really can't see any 'uptight women' dictating what other women think, say, do and wear.
You are as free to pander to the narrow patriarchal version of female worth and beauty as I am.
Soup, thank you for conceding that I have not told anyone what to wear. I will concede that the jelly and taking too long to explain comments were a little snide, I am quite frustrated that anyone believes some of the things they profess to.
"As I see it, the fact that, if she wants to, a girl can wear a short skirt without being locked up/attacked/whipped by the state or whatever is a sign of freedom - they can wear what they want. That is empowerment."
You see, I disagree. It is not a sign of empowerment at all- please correct me if I am 'twisting things to fit my agenda'. I am only going on the points you raised; Imagine a group of schoolgirls. What they want to wear, not what anyone has told them to, not parents, not boyfriends, not magazines, not TV, not the state, is likely to be very different from one another, right? Free of all external influences?
If you take a group of 1500 teenage girls, and they all exert their free will and wear whatever they want, can you explain why they dress almost identically to one another? Fashion is powerful, and what I am saying is that fashion is tailored to the heterosexual male gaze.
This is not about anyone telling anyone what to wear- that is polarising the argument. I am telling nobody what to wear- I may even wear miniskirts myself- but I am asking us to be honest about why we wear them.
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