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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

to think the new ASDA advert is the biggest pile of sexist crap in a long time

999 replies

MaureenLove · 05/11/2012 11:52

to think its trying to APPEAL to women? dur!

OP posts:
HecatePhosphorus · 05/11/2012 11:58

Not seen it. Do you have a link?

BegoniaBampot · 05/11/2012 11:58

Was thinking of starting a thread as well. Just saw it - it's bloody awful for lots of different reasons.

beachyhead · 05/11/2012 11:59

Crap version of the John Lewis one, done for about a tenth of the price...

WorraLiberty · 05/11/2012 11:59

I thought the same...talk about insulting to men!

What was it? Something like "Behind every great Christmas is a great Mum"?

Some sort of claptrap like that

MaureenLove · 05/11/2012 12:00

quick look on youtube

cant see it

OP posts:
kim147 · 05/11/2012 12:01

This reply has been deleted

Message withdrawn at poster's request.

PinkPepper · 05/11/2012 12:02

It's stupid. I like the watching all the prep that goes into it. But no reason why the 'mum' has to do it

But I mainly hate it because I lost my mum v recently and the wording is just crappy for that.

MaureenLove · 05/11/2012 12:02

OH MY GOD
read this
they have a rolling mumdex

OP posts:
MaureenLove · 05/11/2012 12:04

it insults everyone who isnt a stereotypical family and ONCE AGAIN presents the classic nurturing mum at home is a good mum crap.

Dads dont feature because remember they " find it too hard" rolls eyes

its just like an advert from the 1950s

OP posts:
MaureenLove · 05/11/2012 12:04

lol at busy mums cliche klaxon

OP posts:
fluffyraggies · 05/11/2012 12:06

That link ... WTF? It looks like the klu klux klan stood behind them Confused

Dahlen · 05/11/2012 12:10

Grin at fluffyraggies

Thisisaeuphemism · 05/11/2012 12:12

Ha fluffyragged - it IS the klan sending a subliminal message - 'woman, pull your finger out your arse or we will set you on fire.'

Chrysanthemum5 · 05/11/2012 12:13

This link should work:
www.youtube.com/user/asda?feature=results_main

YANBU, it's a pile of rubbish. Why is everything left up to the mum? they are all a lazy bunch of useless articles in that house.

And, is it really acceptable now to suggest that men are so useless they can do almost nothing?

MaureenLove · 05/11/2012 12:17

and behing mum there should be a bloody divorce lawyer

OP posts:
miaowmix · 05/11/2012 12:17

God that is just vile! Martyrish nonsense and doesn't resemble anything about my life.
Bad enough she's hoovering with the baby and wrapping the presents in shit paper, but then the pathetic excuse for a husband asks 'what's for tea love?'. Nauseating. Should end with a 'leave the bastard' voice-over Smile.

Caerlaverock · 05/11/2012 12:18

Load of shite but I am not the demographic as the thought of buying a turkey from asda makes me dry retch

MaureenLove · 05/11/2012 12:18

and tbh even she is a bit crap

why cant she wrap a present?
freak

OP posts:
Caerlaverock · 05/11/2012 12:19

Maureen she might have wrapping isshoos, you are so insensitive

TheVermiciousKnid · 05/11/2012 12:20

Simply awful. A big pile of misogynistic shite.

HoolioHallio · 05/11/2012 12:22

YANBU. Another reason not to go to Asda.

HollyGoHeavily · 05/11/2012 12:22

Appalling, misogynistic shite - I don't know who should be more offended me or my DP....

Goofus · 05/11/2012 12:22

I saw that earlier. I actually quite liked it Blush

runs and never shows face on MN again

I don't know, I found it quite humorous and I suppose it reminded me of everything I end up doing at Christmas (except the dinner which DH does).

I get the sexist point people are making but I like the advert.

Caerlaverock · 05/11/2012 12:23

I thought it was the LAW that a member of loose women had to feature in all asda and Iceland adverts? [runs off to phone ofcom]

HeadlessForHalloween · 05/11/2012 12:25

If my husband had been that fucking useless in the run up to Christmas, and then come out with the line "What's for tea love"? just as I'd sat down, I'd punch him. Then divorce him. Then maybe punch him a bit more.

What a pile of sexist shite.

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