Hi all

Just thought I'd feedback that this discussion plus the survey we ran a while back were featured in Marketing magazine in October. There's a link to the articles (one teaser article on front page, on bigger one in the middle) but unfortunately you have to register to be able to read it - it doesn't take long but is obviously a bit of a bore. But if anyone's interested it's a great article with some good quotes from Mumsnetters.

You can find it (and then register) here
www.brandrepublic.com/InDepth/Features/756036/Women-Thoroughly-modern-mothers/

I think it's cruel to advertise chocolate bars with Coronation St, as I have to immediately raid the fridge/cupboards because I want some when I see the ads.
Loved the old Weetabix advert with the dancing Weetabix's as pirates - v. entertaining.
Get annoyed as said earlier by charities wasting money on pens and newsletters.
Liked the scary Metz ad with the Judder man, and John West ad with the "bear".
Recently had a brochure from France telling me to buy their vitamins and products to "help me get back in shape and look good" - implying I was fat and ugly, so should buy their stuff?? Have no idea how they got my address etc, but was very insulted by it - wasn't worth the stamp to tell them though.
I trust Mumsnet and "another similar website" for advice above everything else.
I trust George as a brand, but not Mothercare - friend had Mothercare pushchair that broke, I bought kid's shorts that the dye ran on.
Don't trust Weightwatchers/cereal bar ads etc, as the products are full of sugar and they exploit you by saying things are low fat.
Car ads should be aimed more at women - show people strapping in screaming toddlers easily or how big the boot is for pushchairs/shopping etc. All sports ads are aimed at men.
Also hate anything that asks you for personal details such as marital status, income, partner's details, children's etc when you reply to an ad - I won't respond to ads, or buy from anywhere like that, it's none of their business!
I do telemarketing, and have trouble with the idea of different freebies to tempt women to bite, in the businesses I contact eg, free game of golf for men would be no good for women if their nearest course doesn't allow women. Similarly, men would probably not go for say, a beauty salon voucher, as it is stereotyped that salons are full of women etc.
We have to think of unisex items that won't offend anyone e.g. free packets of biscuits, promotional giveaways etc.
Sanitary ads should NOT have loud songs in them - had to stop my 5 yr old singing the tune for a certain one. I think it's naff anyway!! We have to buy something - keep the advert on the pack, not in the ad breaks!
Most women haven't got time to sit reading mags or watching telly anyway, especially early evening, so what's the point of adverts if no one sees them? I ignore most banner ads now as well - if they flash constantly at me, I will leave a website as it is annoying.
Rant over....

Detest charity adverts/unk mail that tries to make me feel guilty -dh ot targete by prostate cancer charity with 3 lettersin the 6 months since his dad died of it so i wrote back a realy shitty response.

Can't honestly say a TV/print advert has ever made me want to buy anything - word of mouth, web recomendatiuons are far more effective. And product placement in editorial pieces, i have quite often gone and bough someting after reading a review of it - like my robomop/e-cloths, or books, or clothes from fashion articles.

I am a sucker for BOGOF or money off - only on items I would buy anyway, but I will be brand switched by savings. And I only ever buy things like dh's shirts when i get catalogues with money off.

Brands I trust- Lakeland, John Lewis, Waitrose, White company, Ikea - probably because of their lack of advertising - you just know where you are with them and they don't try to patronise me.

Have only skimmed thread so might be repeating what's already been said:

- hate being patronised
- hate the assumption that all domestic & housekeeping issues=woman's responsibility and major interest
- hate the sneering all women love shoes and chocolate type of marketing
- hate the link between food and treating yourself/indulgence (food issues in the past mean I'm very wary of any attempt to link food with an emotional experience. Chocolate isn't love and love isn't chocolate)
- hate the unrealistic ideals being presented, whether that's enormous middle class houses in the Picture loan advert or 20 year old models advertising skin care products aimed at women in their thirties
- hate greenwashing - oil companies in particular, but Nescafe's new fairtrade coffee annoys me too
- hate the whole consumerist idea that what you buy says something about you as a person (Because I'm worth it L'Oreal? Actually I'm a unique human being and I'm worth a damn sight more than anything you can put in your f*cking hair dye)

Rant over.

yes, that is brilliant! take the piss out of someone in a shit job, fantastic! [yawn]

Lol crunchie, yes must try that one!

Actually, I was on jury service a couple of years ago, and during a break, the subject of telephone marketing came up. One guy said his wife had a brilliant way of getting rid of them...

Picks phone up,

-Hello, xx from xx window/cladding/conservatory company

Wife encourages them to launch into their spiel, then once they get going, she quietly puts the phone on the table, and then goes back to what she was doing before. Pops back every 5 mins or so,

-Eh? I missed that. Can you go over it again please?

Puts phone back on the table, then goes back to what she was doing.

After 3 or 4 goes of this, the marketing company gives up, and generally doesn't phone back.

Brilliant!

Ooh, carrying on from some of the posts about charity, I had a phone call from NSPCC...

Scared the sh*t out of me cos I thought someone had reported ds's tantrums (I don't like you, I want..., decibel level helped along by dh and the dog joining in and thin walls to next door)

But it was an elderly guy asking whether I'd heard of the NSPCC (yeah seen it on telly), was I aware that x children are abused and die in their own homes (seen something on telly), did you know that £x can help save x children from abuse (um, have no money, really sorry, appreciate the work you do etc)

Made me feel really guilty, that I couldn't give him anything.

At least on the tv you can switch the channel (the one with Miles the baby always makes me teary) and you can put the post in the bin (oops, shredder).

I have a particular loathing for fake conversation adverts, as if all we have to talk about with our friends is how hard our shit is, what we eat for breakfast and this new yoghurt that stops you looking so fat.

Have some respect, we all know we don't talk like this!

I like more real life adverts, dove in particular, or ones where they don't speak to you as if you are a complete moron and have a more knowing sense of not taking themselves seriously as an advert (again, fern's ad's for ryvita things, for example)

ooh no park you need to do what my friend did, invite the conservatory people round - all at the same time if poss to her 3rd floor FLAT!!

I don't think this is aimed at mums specifically, but maybe working women...

Scenario:

6.00pm get home from work, cook tea for dh & ds
6.30pm eat tea
7.00pm settle ds to bed
7.10pm phone rings

conversation:

-Hello Madam, your postcode has been specially selected for a rare opportunity to have a reduced price kitchen. It just has to be featured in our magazine as a show kitchen...

-May I ask where you got my postcode from? Cos the Royal Mail sure as heck don't have it! Neither does my car insurance/house insurance/bank recognise it. It's a new house on a new estate. Oh, and by the way, my house, being new, has a new kitchen! I think you need to check your database a bit more carefully, and ensure you remove my ex-directory number... Goodbye

-Stunned silence

7.12pm put the phone down.



This happened on a horrifically regular basis, either with kitchens, windows, and best of all, conservatories. (I live in a coach house - flat above garages... )

It has gotten better since we complained to BT and got our number removed from their database...

i can't remember what iots for - so it probably didn't do it's job - but i like the mum having a tantrum in the supermarket. and the amazing gene kelly breakdancing one.

i do buy dove - i didn't believe the advertising at all, but i tried some firming body wash at my ex mum in laws at the weekend and went straight out to buy some. - and i do apprecaite that they use almost normal women in their advertising - and old women and un-white women. they seem vaguely ethical becasue of this.

Creative and humourous is the way to go, i.e. car adds or the Guinness one (not aimed at women I know but...). I don't want to be patronised by a woman wearing cotton traders and looking like Lynette from Desperate Housewives who also has two kids aged about 7 and 10 from the Boden catelogue.

i think 'marketing to women' is far too broad. i'd say a single, 20-something man has more in common with a single, 20-something woman than a 40 year-old mother of 3 has with an 18 year-old woman.

imo, the marketing that works is a little more targeted. i doubt most mumsnetters are 'prettylittlehead' audience, judging by the name, but that doesn't mean there isn't a big market out there for them.

i think people are fairly marketing literate these days and spot the 'let's tap into your fears/ aspirations' type truths. i think the best ads are either a) just creatively brill so everyone (male/ female/ kids) likes them or b) informative of why something is so good.

personally i find 'reality ads' very patronising (hate the Dove stuff tbh). i chuck away virtually all direct mail without looking at it (especially if it's in an envelope).

nah, it's good stuff.

'we held a discussion group with 50 women of the x,y,z demographic (from MN's own poll) and here are some of the things they said... blah blah, barry scott, fucking nutrisse not really meaning nourish in french said to DAVINA'S FRENCH MOTHER... etc etc.

this applies to you, mr company bastard, because these are your customers etc etc. thanks for watching our presentation.'

mind you it is such a random stream of consciousness I think it would take a good while to extrapolate a conclusion ! though Carrie , I had assumed there was at least something in it for MN, lets hope for the future.

well that's what i thought, carrie. thanks.

this info will be worth something to them, though, so if it doesn't lead to a financial benefit for MNHQ in the future they'll have used their prettylittleheads to their considerable advantage. market research from an interesting demographic for no outlay - it's a good plan on their part... a man probably thought of it.

anyway, i'm off, i get paid for my opinions on this sort of thing, don't give it away for free...la, la, la, my sinks need shining.

but then those LK ads are aimed at children not women .... 3 pairs - more fool that man - remember the saying about a fool and his money

oh i think the dd definately was

I would have left the shop

no discussion

gone

who is in charge fgs?

Was in shoe shop last week..father buying shoes for his dd.....she starts wailing & throwing a fit cos she wants lelli kelly shoes....goes on for nearly half an hour...he trying to get her a 'sensible' pair of shoes & some sandles..she (4ish) refusing to try any on....
Anyhow......he left with 3 pairs of lelli kelly shoes....& she was thrilled and smiley cos she got some plastic makeup icecream thing that she'd seen on telly...

Hi AitchTwoOh - perfectly valid question on the money front. Truth is, no there's no money changing hands on this. PLH suggested it and we thought it would be an interesting debate. We also hope that it might lead to money changing hands at a future date

ooh Lelli Kelly's , dd thinks they're cr*p !! The power of maternal suggestion overriding supercutesy ad

Have always hated the Goodman ads and even though they are cheap, would never be able to bring myself to buy any of their products because of their excrutiating advertising.

Am shocked by John Lewis as I swear by them.

Used to like the old Boddingtons ads.

I presume they are if carrie started the thread

and is it any concern of ours anyway?

sorry, the payment question..? i'm curious. fair dos if MNHQ are getting paid, but i'd like to know.

Twiglett - to answer your q. about why we are called prettylittlehead: we called ourselves that because our book was titled 'Inside Her Pretty Little Head' (meant ironically obviously).

my two 'know' that Bratz and most toys are crap because mummy says so

and Lelly Kelli shoes are rubbish as 'the sequins fall off dd1' <brusque> 'now put on your Clarks ta v much'

has the payment thing been discussed already? i 've only skimmed the thread.

Hate blue sutff on sanitary towels

DS (6) said to me "the things they advertise on the television never do what they say they will do they mummy. They only want us to buy things so they can have our money to buy toys"

and then says to his friends "My mummy knows its all rubbish because she used to make them"

I am so proud

sorry to be so crass, but are you paying MN for this free market research?

Usually we are asked to look at specific brands, but sometimes it's good for us to get a general feel about what seems to be sticking with people and what is not.
We're just generally interested in your views about how companies market to you.

lol hm - I'm sure I'll be let down at some point but my goodness, compared to the dealings I've had with Argos, Currys and Dixons, JL are saints!

yes, I ignore the charity stuff too - even more annoying are the people who knock on your door and ask for money or pounce on you in the street. Go away! I guess it only takes a small percentage to respond that way and they'll carry on churning out the stuff like that arrghh.

Oh the free pens thing pisses me off no end! Save the money for the actual charity you dumbasses...how many charity pens end up in the bin in an un opened letter?

I weasel the free pens out of charity envelopes and chuck the marketing sob stories in the bin. I choose who to give my money to, I don't do it based on what falls through my letterbox.

I don't trust John Lewis as they made me fight after my new fridge freezer broke (actually, it never worked) and they made me wait for four engineers to come and look at it over the course of a fortnight before they admitted it was dead as dead...and I was 8.5m pg by the time it was replaced.

OK, they eventually came through, but they were arsey as all hell about it - I had to say "This is John Lewis, everyone I've told about this debacle has expressed their surprise that a heavily pregnant woman could be left without a fridge by John Lewis. I mean, Comet, and I could understand it..." <pregnant pause>

Got a better fridge freezer and £50 eventually, but still - I earned it! The fuckers.

and I don't look at the catalogues shoved through my door - anything that isn't a letter goes straight on the recycling pile.

I was just thinking that LIZS

prettyLH , can I just ask if we are likely to get any feedback from you during/after this discussion or is this purely just market research ?

That should test the all publicity is good publicity theory!

I feel much the same as pph and have taught my children the same - they used to see those adverts on TV (those ridiculous phone ins) and say 'oh look, we're going to win £10,000 if we text in' so I have put them right and now they don't believe any of the nonsense in adverts anymore.

I like informative adverts too - something like those Ronseal 'does exactly what it says on the tin' type ads. I think most people are savvy enough not to believe what is spouted at them. I remember the Sheila Wheels ad but it's never made me get a quote from them.

And I too trust John Lewis - I consistently get good service from them and I've not been let down by them so far. I actually cannot think of any other retailer/company I think of in the same light.

WW, me either - and using celebrities to promote something is fraught with difficulty too - look at M&S and their "suave Bryan Ferry wears our shirts...oh, fuck, he's a Nazi-admirer, bang goes the suave"

I can't understand why they put a bottle of fabric conditioner in the Bounty pack you get in hospital. Ooh, that'll be handy [puzzled]

And iirc you get a different one with your first baby from second and subsequent - is that because you're more or less susceptible to marketing after you've had more than one?!

You all know what I think about marketing follow-on milk - so I won't bore you again with it.

I don't like "advertisment features" in mags where you skim through thinking it's an actual article and then it dawns on you that X product is used in every other sentence

I loved my Bounty packs

I love free samples

BUT

I use them and do not necessarily then go on to buy them again

I don't watch much tv tbh so ads can pass me by

magazines I usually take more notice of

Agree with hunkermunker about Bountypacks, would not use a single product inside mine and refused the second one.

Oh wait, I used the Johnson's baby bath for cleaning the cooker/toilet with.....

am with hunker on the bounty packs

I have recycled about 5kg of useless pregnancy- and baby-related paper so far, some potentially harmful, some actively misleading, some insidious and some just plain stupid.
The baby isn't even blardy due till August.

LIZS, yes - the one I've seen recently for Gow & Gate's new jars (well, rebranded jars) - where the baby's growing up and doesn't seem to have one meal with anyone else at all - it's just his mother dashing about shoving stuff in front of him.

And their labels say "baby-grade fruit" on them - wtf? I really mean wtff?!

I am such a sucker for cleaning products I buy loads thinking it will motivate me to do some bloody housework then unpack it and turn the laptop on instead!

I worked in advertising for a long time, not creatively, just selling them. So I really believe in the power of advertising and realise that it does make a huge amount of difference. Bearing in mind different adverts are aimed at different people.

However I do hate (as others) the smelly loo adverts and the household product adverts as they
1) tell us our loo/house smells
2) assume housework/buying household products is ONLY a womans domain
3) have immaculate houses (but it would be pointless if they didn't)

I think the only household product advert that is OK in some way is for Bounty. The blokes dressed as women. It manages to appeal acorss the board. However I wouldn't buy the stuff as I don't use kitchen towel to clean the cooker etc!!

I do think that in the main advertising patronises intellegent women and men and buy asking opinions on MN you are not getting atrue relfection of society. The advertising that appeals to this sort of person tends to be well made and clever.

I know this is supposed to be a discussion(?) about marketing to women but , as I've yet to see a 6 month old choose his own food, all those follow-on milks and baby food ads playing on the insecurities of mums to provide an appropriate diet really get my goat.

Zeitgeist, I totally agree. Marketeers must laugh their heads off at all these gullible consumers who buy separate cleaning products for their bathrooms, toilets, kitchens, washing-up etc...they're all the bloody same! One generic gentle soapy cleaner (i.e Stardrops, 99p from all good retailers) will do all those jobs...save yourself some money and don't believe the advertisers!

hairdye ad's are we reallyu supposed to believe that andi off fourwedding and co dye their own hair at home! yeah right

I love tv advertising on some of them you can see the sweaty little 20 somethings who think they've actually cracked it with their innovative approach and all I think is 'its a bleach, get over yourself'

rofl

Bounty packs - I loathe.

what pph said (esp about having taught kids all adverts are misleading).

I can read a whole newspaper or magazine without being aware of a single advert in it, apart from being irritated about how little there was to read on each page because so much of it was taken up by ads.

I sky+ almost all TV I watch so I FF through ads. We pay over £600 for the privilege of sky+ so I don't see why I should watch ads.

I don't think it's that we think marketing=advertising Twiglett, I think it's that advertising is the most prominent method and it's also the one most likely to spring into one's mind.
Especially since there are so many bloody annoying adverts on the TV

i think it is cathederal city cheese where everyone is eating cheese on toast is good - makes me want to eat some!! HATE the clover advert where everyone cries tears of rapture over their corn on the cob - YUCK

If I see anything advertised on the TV I am bound to stop buying it - I particularly loathe the one for toilet fresheners where the new mum is worried when her visiting friends want to use the loo.

Firstly, as a bit of an eco-freak, I detest any chemically-based air/toilet-fresheners. Secondly, the home is unrealistically tidy for a mum of a tiny baby and the baby is unnecessarily ( and stereotypically) swaddled in a blanket!

The way the friend wrinkles her nose at the 'oh-so-funny-baby-poo-smell' is infuriating. I'd rather smell baby poo than inhale all those chemicals....

Hate the fact people think that it's OK to spray god-only -knows what into the air without a second thought -especially when there are kids about- just to hide a few smells. Do you know what's in it? Open the window to let some fresh air in..!

And too many dettol sprays are the work of the devil too . What's wrong with good old soap and water - and a few measly germs?

I liked the eBay ones where there were different people talking about htings and it was a little bit risque.
Not so keen on the 4 little people who are all different colours to represent ebay logo.

People who market to women tend to take a stereotypical approach ..but that's true of any segment (just look at the guff targeted at the grey market .. gah!) .. I suppose if you're looking for a good USP then gender segmentation might be an interesting one but its so hard not to sound patronising. I appreciate its come from a book but personally think prettylittlehead as a name does you no favours in the business world ..at least amongst the marketing directors and CEs I've met but I wish you luck

I love the way so many people here seem to believe marketing = advertising .. its every point of contact you have with the brand including the things you hear on the 'grapevine', what you get through the door, see on the street, hear on the radio, see online, receive online and what you see in the shops etc

I can't get the bam chicka wah wah thing out of my head but hate the adverts...does that make it a good or bad advert?

some of those 118118 ads where they are psychiatrists are hilarious as well, I like them

I still use 118500 though

and why the endless sanitary towels ads? who uses them anyway? and does whoever uses them change brands because someone is rollerskating wearing a miniskirt at the same time?

I think i'm just completely impervious to advertising.

speaking of tie-ins, I love the Spontex Comfy Gloves ones with House - rubber gloves are a product that could so easily have been advertised in a truly ghastly housewifey way, but they manage to make them seem fresh and funny and not woman specific.

Re: Davina McCall - they've definitely digitally enhanced her voice on those ads and replaced her usual irritating screech with a purr ("oh, mother!!).

What about the Ebay ones? I cant make my mind up.

I like ads with a sense of humour though. My altime favourite one is the kitkat one with the rollerskating panda bears (remember that?)

just illustrated its catch phrase (have a break) but done with humour, style and panache

can't think of any ads I like at the moment. b list celebs ones are the worst (why does carol vorderman advertise really dodgy "financial services?" eugh)

I like the Dulux adverts - especially the ones "we also know the colurs that don't go" on UGly Betty.
The Herbal Essences/Desperate Housewives however tie in is very irritating.
Sorry I'm on a real rant here.

Taking Davina McCall as a case in point, I'd never buy the hairdye she endorses and yet when I found maternitywear site selling dresses 'as worn by Davina McCall on Big Brother' I wanted one immediately [shame].
It's the difference between endorsing for cash and actually using the product - you can bet your bottom dollar she doesn't dye her own hair .

ahhh dulcoease - great minds are clearly traumatised alike!!!

The comfort fabric conditioner one is quite good - with the raggy dolls.

The M&S ones for clothes seem to be aimed at men more than women - can any of us relate to the ladies in them? Wish I did look like the underwear model though - so does my husband

I saw advert the other day with bunch of 'nearly but not quite Sex in the City -types' in a Restaurant, one went off to the toilet, came back, pulled aface and revealed her poo had been quite hard. "oh that's okay sweetie-dahling" says a friend reaching into her handbag "I use theeeese" and hands over a packet of some tablets for softening your turds......WTF?
No really....WTF?

Iceland ads with those roasts that go straight from the freezer to the oven

<shudder>

oh Marina! I totally forgot about those
Activia yoghurt "I'm so bloated" <typical housewife blows out cheeks in case we don't know what bloating means>

And the DulcoEase stoolsoftening one???
I mean talk about TMI!!!!

And as for those "I really wanted to enjoy the party to celebrate the deal but my contact lenses were playing up."

I've taught my children that anything they hear on an advert is usually rubbish, and that advertising is just a way of getting them to spend their money

It is very effective

Now when they hear "Disneyland paris, where dreams come true" they say "that means that dreams don't really come true there does it mummy. if we go there I won't be able to fly a millenium falcon in real life, will I"

attaboy

Anyway I like the sheilas wheels ad because it is funny and ironic and they are all normal sizes and entertaining. It hasn't made me ever get a quote from them though.
I HATE the discussions about washing powders, kitchen wipes etc(who gives a shit how much water it mops up, it is kitchen paper FGS, a means to an end - and all washing powder washes, I just want a non bio one. End of)

I HATE loyalty cards and points - I always want to punch the woman in boots who asks me for my boots card and looks horrified when I don't have one. Hey, how about reducing your prices to proper levels and scrapping points and all the costs associated with it, do you think I'm completely stupid? So I actively avoid boots.

I like advertising that informs - that says here you go, this is what we have, come and get it if you want it. Not much of that around but eg like what I get from John Lewis. They send me a little brochure of eg home furniture or children's shoes. Clear pictures, price, no gimmicks, marvellous.

Re trust - I assume that if John Lewis sells something then it is probably good quality and more importantly probably one of the best quality/price ratios of the products in that class. Eg I'll buy a tv online from them because they will only sell eg 3 of the type I'm looking for and I assume they've done the research for me and presented me with the three best options. I won't buy a tv online from dixons because I'll assume they are trying to flog me an out of date one which they have too many stocks of at an excessive price

Other companies I trust to provide good products at a fair price - hmmm. The White Company. Boden - may not like the prices but you know what you are going to get, quality is consistent, and you can make your choice whether to buy it or not. Drivethedeal new car website. Choose your car, choose your options, get a non-haggleable heavily discounted price, get a perfect car delivered to your door without having to go near a smarmy salesman. Absolutely trustworthy (you should get them to advertise on here Justine/Carrie)

Can't think of many others I must say

never sure about celeb endorsments either - you know they have been paid shedloads of money to say "This product is fab" altho' the martini ad with George CLooney was an excepion

Oh, and women working themselves up into a frenzy because of their fabric conditioner

I like the food porn M&S ads - I think she has a lovely velvety voice and their food does look very good in the adverts.

I like the Jamie Oliver ones for Sainsburys too - hes a real trooper! LOL

John Lewis did a great nature-inspired ad last year (I think they may have run it again this year) and I love the M&S ads although it makes me laugh when people say that their success lies in the fact that women can "identify" with Twiggy, Erin, Myleene et al. Maybe I'd identify with the ad if it featured a knackered old bint who needs her roots doing, who has baby sick down her top and who's holding a pan in one hand and a toilet brush in the other

God yes Marina, I am never going to buy a yoghurt that makes me think of women who need to fart!

The M&S adverts are SOOOO annoying. that is Dervla Kirwan (sp) Assumpta from BallyKissAngel however many years ago.
Everytime I see those adverts I want to scream. Instead I just hit the mute button. In fact, I hit the mute button quite a lot with the ads.
Apart from the fact that often the food looks quite plasticky there was also a time where they were often on after the "when will I see you again?" food poisoning bbq advert which just made me want to vom.

I'm sorry and I know its a tangent but I'd like to know why a marketing company with a USP of targetting women would name their company 'Pretty Little Head' ?

Hate the Chanel one with Nicole Kidman.
Actually perfume ads are fascinating - not least because the clincher about perfume is the smell, which you can't advertise, but also because a huge share of the market is men buying perfume for women.
So men have to see an ad for a women's product and think 'that looks like the kind of perfume my wife would like'.
Weird, eh?
Wonder how they play on how men see their wives / girlfriends...

I like clever, accomplished ads too.
I love the Citroen ones with Les Rhythmes Digitales on the soundtrack and the Honda ones too.
I don't even drive btw so am hardly target market for either product.
With regard to placing of ads I find the huge numbers of loan company ads during daytime TV very offensive and think a great deal less of Carol Vorderman for endorsing some of these products.
Anything involving some pretend friends swapping hints on relieving gastrointestinal bloating, or constipation, just doesn't work for me either. It's too contrived.

i hate dolmio "whensa your dolmio day?" - awful lazy stereotyping

I like the Dove one but I just keep thinking of the smug advertising people (sorry PrettyLH) patting themselves on the back because of it.

I like visually imaginative ads, with a good soundtrack (not irritating).

I also like intelligent ads - the Audi/Citroen - they make you think - wow - clever.

I like real, non-irritating people in them, however, I have to say the Ocean finance ads took real to the next stage - has anyone ever seen so many unattractive people in the same place? Surprised my screen didnt (apostrophe button is knacked) crack!

I think all ads for loan companies and personal injury claims should be banned. FULL STOP - government use your powers.

I like ads with animals in them, but I like animals.

dove is good branding - postive images of regular women

oh I do like ads for Golf, they are usually very clever

or voltswagan (sp?)

PMSL MrsBadger re M&S foodporn. That woman's voice!!!!!!!!!

I like Dove as one of the ads had a woman with a section scar like mine [saddo]

and I buy Dove as it is cheap and works

one of my pet hates which sets my TEETH ON EDGE is when they show a working woman in a suit cradling a baby and a laptop AT THE SAME TIME. May also be cradling a phone under her chin and scanning a diary

I do not know anyone that does this fgs!

if they work from home, they will not have a suit on

if they work in the office they will not have the baby with them

grrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr

oh, and brandwise I like Waitrose, because I never see any ads for them and yet their stuff is undeniably good.

(Quite like the Tesco ones with the silly puns and the plain white backgrounds though)

The M&S 'food porn' ones are ghastly - 'Our Food - It's Better Than What You Normally Eat'. Gah.

Bring back Forerro Rocher (SP?)adverts. Hillariously awful!!

I like the Burger King one with the "I am Man" song....makes me chuckle, take the piss out of men more!

hate Injury Lawyers for you with the vile shouty lady

Brands I like because of advertising? Um Honda (already mentioned)
Quite like to watch the Sony Bravia adverts too (but bought cheapest telly, not the sony one and my colour is fine thanks!)
Quite like the GHD adverts though didn't like that every girl in the ad was a blonde. Surely brunettes have good hair days too?
I liked the Bruan adverts which show the S American twins one who had a moustache and a rubbish life, one who used his MagicGroomingTool (tm) and had an awesome life.

I love the apple brand and love their ads.

Things I'm brand loyal on aren't really because of advertising though. It's because I've gone through trial and error and found what I like.

Sorry mean, I hate first plus... last message might have been confusing...

Barry Scott, that's the f*cker.

hate that chocolate advert where the woman doesn't go on her hot date coz she has a bar of chocolate waiting for her

Ggggggggggggggr don't start on First Plus!!!

I really like the perfume ad with the woman in the red dress and the wolf - it is visually beautiful. Chanel I think?
The one for aftershave with the guy jumping over the stones is truly pants!

The new nike trainers ads are good.

Also like the one for Whiskers with the silver maine coon cat.

I really liked the one where your view is that of a child pushing a trolley and the wee dolly thing is on the front with the facial expressions.

Dont understand the Renault one with the ragdolls though - does anyone?

Cadburys snaps is the one you are thinking of like Pringles - yeah it is quite humerous although I have not rushed out to buy them as I am porky.