Why does my DD have unconditional offer from uni ?

[mumma24]

Great news, got 4 conditional offers and one unconditional to study marketing/ advertising

Puzzled why she has been offered unconditional, she is currently doing Business btec national and A level art, and on target to get excellent results,

[UnexpectedItemInShaggingArea]

Some unis are worried they won't recruit enough students so are giving out unconditional offers in the hope of buying loyalty.

It's a self defeating strategy as you can see.

[CareersDragon]

It's a growing phenomenon - Unis trying to attract the best students. See:

www.telegraph.co.uk/education/educationnews/10529058/Universities-making-unconditional-offers-in-race-for-top-A-level-students.html

[rightsaidfrederick]

It's essentially unis trying to improve their 'conversion rate' - that is, the proportion of people who get an offer that actually go and do the degree course.

It's a marketing tactic, and she shouldn't let it change her decision making process. If this uni was always going to be her firm / insurance, then fine, but otherwise ignore it.

[sashh]

BTEC is all course work so someone consistently getting distinctions is unlikely to drop to a pass towards the end.

By this time of year she should have about 12-15 units under her belt.

But agree it shouldn't influence her choice.