Eh ?
Surely it is ? Surely it is to be used instead of breastmilk ?
I know they are not allowed to diss BF and whatnot, but I genuinely don't 'get' this phrase. Can anyone explain to me how they are allowed to use it ?
BTW - This is not intended to stir up a BF/FF debate AT ALL, it is more about the weirdy ad language that seems to completely contradict the actual function of the product.
For the record, I breastfed for 10 weeks and formula fed thereafter, so am not on either side of the debate
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Infant feeding
Another weird ad-ism - "Not intended to replace breastfeeding"
9 replies
NomDePlume · 08/11/2006 15:54
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