Hi there, require the input of the mumsnet jury on this one. My brother is opening a cafe/restaurant/bar. It has cost a huge amount to construct and fit-out. My mother's money (she is 70) is also riding on it's success as she is the primary investor, and has mortgaged her home. I took a sabbatical to come back to my country of origin for 4 months to help him in the critical weeks. I have also invested in it.
My brother says his intention is to target the 30-50yrs demographic in particular. He now has 700 Facebook 'likes' for his restaurant Facebook page, and tellingly the majority are woman. There is a fairly trendy man tavern/sports bar close by, so he (claims) he is trying to appeal to the women (who would then bring their partners/ families). As it is in a suburban area, he also envisages getting business from the mothers after school drop off etc, as he will be open from 7:30 and acting as a cafe with cake, coffee, breakfast etc in the mornings.
The architects created it with a bit of an industrial chic vibe, with concrete floors (which i appreciate are on trend at the moment). However, there will be some banquets and some soft/more casual seating in the cafe area at the front, as well as a more formal dining area towards the back. It also has a small garden. A large bar is in the centre of the venue, as the central/focal point.
Yesterday i saw the bar go up. I have attached a photo. That is the finished product/look. The panels are fibreglass made to look like concrete. I took the photo just after they had installed part of the front, but it spans the entire bar and curves around into the cafe area (not in photo).
I'm not a fan (to put it lightly). However, it will cause a massive uproar if I ask him to make changes. His restaurant manager (who he has been working closely with to set it up) already thinks i'm an interfering cow (ha!). It is 3 weeks from opening to the public.
Given my brother is trying to appeal primarily to women (allegedly) and attract families. i must ask... what do you think? Am i being unreasonable?