I am thinking abou the response to the Tsunami, where people and charities are doing fundraisers, even though Japan has said it doesn't need donations.
www.nytimes.com/2011/03/16/world/asia/16charity.html?
Its part of a broader trend of feel-good giving which starts at school it seems to me.
Events and campaigns like 'red nose' day and Make Poverty History have done a great job in making issues of poverty and development more accessible and getting resources to organisations that can use them to do good.
But they have also got us into the habit of thinking that every problem can be solved with with some kind of fun, light hearted fund raising event, and that we shouldn't look too hard at the organisations we give to.