Mumsnet Bounty survey: full results

We undertook a survey to look into people's experiences of Bounty representatives and the company, while in post-natal care at an NHS hospital.  Here are the full results of that survey.

 

 

In May 2012 Bounty issued a code of conduct for its Bounty representatives working on maternity wards. To read data results from respondents who gave birth since 1st May 2012: 

 

Full results: Total of 2512 respondents completed an online survey on MN. Responses 24 May-7 June 2013. Data has not been weighted.

Survey was open to all UK Mumsnetters who have given birth in a UK NHS hospital in the last few years - whether or not they had contact with a Bounty Rep post-natally.

Mumsnet Bounty Survey - full results  
           
Q1. Please tell us when you last gave birth in an NHS hospital ... Please answer the survey thinking about this birth.          
Answer Options Response Percent        
Before 2010 15%        
In 2010 14%        
In 2011 21%        
In 2012 but before May 1 2012 10%        
In 2012 but on or after 1 May 2012 23%        
In 2013 17%        
           
           
Q2. Thinking about the last time you gave birth in a UK hospital, were you approached by or did you have any contact with a Bounty representative?          
Answer Options Response Percent        
Yes 79%        
No 19%        
Don't know/ Can't remember 2%        
           
           
Q3. Please tell us what you were offered or given by the Bounty representative (tick everything that applies). Base: all who had had contact with a Bounty Rep          
Answer Options Response Percent        
The Bounty rep/photographer offered to take my baby's photograph 60%        
The Bounty rep/photographer took my baby's photograph 21%        
The Bounty rep asked for personal details for the Bounty database 63%        
The Bounty rep gave me a Child Benefit claims form, no Bounty Pack 2%        
The Bounty rep gave me a Bounty Pack, including a Child Benefit form 74%        
The Bounty rep gave me a Bounty Pack, no Child Benefit form 10%        
I wasn't given or offered anything 1%        
I can't remember 2%        
Other (please specify) 6%        
           
           
Q4. Would you agree or disagree with the following statements other people have made about their experiences with Bounty representatives on post-natal wards? Base: all who had had contact with a Bounty Rep          
Answer Options Agree Disagree Can't remember Not applicable/ Not stated  
I was happy with the Bounty rep's visit overall 35% 57% 6% 2%  
I felt pressured to have my baby's photograph taken 38% 38% 3% 20%  
I was happy to provide my personal details 22% 61% 7% 10%  
I was given the impression that I could not claim Child Benefit if I did not give my personal details to the Bounty rep 18% 60% 11% 11%  
I felt that the Bounty rep invaded my privacy 59% 36% 2% 2%  
The Bounty rep tried to obtain my personal details by other means (looking at notes, talking to a family member) without my permission 6% 77% 10% 8%  
The Bounty rep came at a convenient time for me and my baby 29% 59% 10% 2%  
The Bounty rep interrupted me while I was feeding my baby 28% 51% 16% 5%  
The Bounty rep did not leave when I asked him/her to 7% 65% 5% 23%  
           
           
Q5. Did the Bounty rep … Base: all who had had contact with a Bounty Rep          
Answer Options Yes No Can’t remember NA: Giving details was not discussed/ Not stated  
a) explain that it was giving your details was voluntary? 15% 46% 26% 14%  
b) explain that your details would be passed on to other companies (unless you opted out)? 7% 57% 23% 13%  
           
           
Q6. Overall, would you say you were happy or unhappy with the Bounty rep's visit? Base: all who had had contact with a Bounty Rep          
Answer Options Response Percent        
Happy 27%        
Unhappy 59%        
Don't know/ Not stated 13%        
           
           
Q7. All to answer: Do you think it is acceptable or unacceptable for NHS hospitals to allow representatives of commercial companies to interact directly with patients on wards in order to gather data and further their business objectives?          
Answer Options Response Percent        
Acceptable 9%        
Unacceptable 86%        
Don't know/ Not stated 6%        
           
           
Q8. According to one Mumsnetter, following a Freedom of Information request, her hospital revealed that it was paid £5 by Bounty for each baby photographed, and £1 for each set of patient data collected. Do you think these are reasonable amounts for hospitals to be paid for this access?          
Answer Options Not reasonable - seems like too much for hospital to receive Not reasonable - seems like too little for hospital to receive Seems about right The amount is irrelevant - I don't think hospitals should allow sales reps access to wards at all Not stated
Fee for photos (£5) 3% 3% 10% 83% 1%
Fee for patient data (£1) 3% 4% 7% 84% 2%
           
           
Q9. Some people say they'd be willing to pay the hospital £5 directly if it ensured that they would not be approached by a Bounty rep. Would you (have been) willing to do this or not?          
Answer Options Response Percent        
I would be willing to pay £5 to ensure no approach from Bounty rep 17%        
I would not be willing to pay £5 to ensure no approach from Bounty rep 82%        
Not stated 1%        
           
           
Q10. If you received a post-natal Bounty pack, how would you rate the contents?          
Answer Options Response Percent        
Excellent - useful and interesting 3%        
OK - some bits were useful 34%        
Poor - not much of use inside 48%        
Don't know/can't remember 4%        
NA: Not received a Bounty Pack 12%        
           
           
Q10. If you received a post-natal Bounty pack, how would you rate the contents? Base: All who received a post-natal Bounty pack          
Answer Options Response Percent        
Excellent - useful and interesting 3%        
OK - some bits were useful 38%        
Poor - not much of use inside 55%        
Don't know/can't remember 4%        
           
           
Q11. Which of the following best applies to you regarding the Bounty mailing list after the birth?          
Answer Options Response Percent        
I/we have asked to be removed and didn't hear from them again 16%        
I/we asked to be removed and I/we carried on receiving communication 10%        
I have never asked to be removed 41%        
I didn't know I could ask to be removed 25%        
Not stated (inc those never on the list) 7%        
           
           
Q11. Which of the following best applies to you regarding the Bounty mailing list after the birth? Base: All expressing an opinion          
Answer Options Response Percent        
I/we have asked to be removed and didn't hear from them again 18%        
I/we asked to be removed and I/we carried on receiving communication 11%        
I have never asked to be removed 45%        
I didn't know I could ask to be removed 27%        
           
           
Q12. Was the birth you've answered about ...          
Answer Options Response Percent        
Your first birth? 50%        
Your second birth? 35%        
Your third or subsequent birth? 14%        
Not stated 1%        
           
           
Q13. How old are your children?          
Answer Options Response Percent        
Under 6 months 21%        
6 - 12 months 18%        
1 26%        
2 26%        
3 18%        
4 14%        
5 11%        
6 9%        
7 6%        
8 5%        
9 3%        
10 3%        
11 2%        
12 2%        
13 1%        
14 1%        
15 1%        
16+ 2%        
Not stated 0%        
           
           
Q14. Where do you live?          
Answer Options Response Percent        
North East 3%        
North West 9%        
Yorkshire & The Humber 8%        
East Midlands 6%        
West Midlands 6%        
East of England 7%        
London 17%        
South East 22%        
South West 10%        
Isle of Man 0%        
Channel Islands 0%        
Wales 3%        
Scotland 8%        
Northern Ireland 1%        
Not stated 1%        

 

Last updated: 11-Jun-2013 at 8:56 PM