pimp my bump? please, mumsnet!

[ch1134]

Surely I can't be the only one to find this ad running across my phone when on mumsnet entirely inappropriate and horrible?

Cossatto 'pimp my bump'.
To pimp something? An unborn child? Horrible, horrible. .. take it down!

[weeblueberry]

Yeah I saw the big ad on Facebook and didn't think it was in particularly good taste.

[avocadotoast]

I posted in feminism when I saw this last week, it makes my skin crawl. I've just noticed it again now. Is there anywhere we can report it directly to MNHQ?

[sianihedgehog]

I quite liked it. I'm not sure what's offensive about it?

[AndWhenYouGetThere]

Vile ad - Mumsnet HQ should know better!

[BeccaMumsnet]

Hi everyone - we're just going to pop this in Site Stuff.

We'll take a closer look at this.

Can we just ask where the ad is appearing? Is it on a particular page?

[avocadotoast]

I noticed it when looking at the pregnancy forum - haven't seen it elsewhere on the site

[weeblueberry]

I'm seeing it every time I use the mobile version of the site and go to the pregnancy forum.

[YetAnotherHelenMumsnet]

Still? Gah. Thanks weeblueberry, we'll pass this on.

[avocadotoast]

Yep, I saw it again earlier too.

[EhricLovesTheBhrothers]

Sinai do you know what pimping actually means?

[EmpressOfJurisfiction]

Got a picture and nosed about a bit. You probably know this by now, HQ, but Cosatto are doing a whole campaign around PimpMyBump with hashtags and everything. So I suppose it might be a bit trickier than just taking the ad down .

It's still tacky and crap though. Pimping. Ugh.

[SonnyJimBob]

It's a take on 'Pimp My Ride', the TV show about doing up cars. It means to make it look better, decorate it, etc.

Not offensive at all, and just people not getting the joke.

[avocadotoast]

Sonny, yeah, I think we all understand what it's a "take" on.

It doesn't make it any less offensive.

[TrulyTurtles]

The show isn't called that any longer. ( I would imagine, due to complaints)
I'm sure cossatto would find a campaign from mn against this advert a tad uncomfortable.

[sianihedgehog]

I think you'd have to be actively seeking offense to read that ad as anything other than "make my bump fancy". And they didn't change the name of the show, it just eventually stopped running after about 4 years.

[GobblersKnob]

Gosh.

Professionally offended.

[NakedFamilyFightClub]

Another person here who finds it distasteful.

[MaryWestmacott]

Distasteful.

Even if you take it in the "pump my ride" way of "make it look fancy enough to look like it belongs to a pimp" it's still distasteful thing to say about a woman's body.

[IonaMumsnet]

Thanks all. Is it just appearing in pregnancy or is anyone seeing it elsewhere too?

[EmpressOfJurisfiction]

Elsewhere too, Iona. Here's a photo from Chat.

[PseudoBadger]

On this very thread!

[TheOnlyOliviaMumsnet]

thanks - we are on this.

[TheJiminyConjecture]

Still here

[UterusUterusGhali]

Right here, now.

It jarred slightly when I saw it earlier, I must say.
Not so much the word pimp; words change meaning. Maybe the idea of wanting to "beautify" or "pimp up" a woman's anatomy. It's a bump. It's there for a reason.

[BeccaMumsnet]

Hi everyone - this will be going down at the end of today.

Thanks for your patience.