"A Which! style magazine? I can see them doing that quite easily."
I read an interview with Justine where she said that her original idea for mumsnet was a Which-style thing. It evolved naturally to be -- a nest of vipers-- a much broader online community instead, which she seemed pleased about.
Justine did I remember that right?
Well yes that sounds like it could have been me...
Seriuosly, JustineMN, while you're here - do you have any idea where this may all head?
Could you have envisaged this Massive Thing 12(?) years ago?
Well no, but then I am a bear of very little imagination. Seriously (and I know this sounds a bit cheeseballs but it's true) all I've ever felt strongly about in terms of what next for MN as an enterprise, is that we should listen to/ engage with Mumsnetters. I think, through luck and with hindsight, that turned out to be a wise position, because after all it is really all about you (now I sound like a commercial, so I'll stop there ).