My campaign to stop Lego targeting my 2 boys in the Sun newspaper has been going for nearly 11 days now and has attracted 11.625 signatures.
www.change.org/en-GB/petitions/lego-group-stop-partnerships-with-the-sun-until-they-drop-topless-models-on-page-3
I presumed I was just a lone voice who thought toys and tits did not mix. For example last Tuesday (26/02/13) there were 14 pictures of semi naked women in the Sun, oh and a promotion for a free toy, and placed directly opposite some of these pictures. Is that right?
My basic point is that Lego targeted my children via promotions like this:
My children have come to associate the Sun with free toys. At least 11,625 associate it with something entirely different.
The Lego response so far has been basically this:
aboutus.lego.com/en-gb/LEGO_Group_commentary_Sun_promotion
As it has been on the last 4 promotions.
Last Thursday (28/02/12) I wrote to many Senior Executives at Lego HQ Denmark once the campaign had reached 10,000 signatures. They have not acknowledged my email let alone responded to it. I did however get a 'out of office' message from the Senior Vice President for Lego Europe (thanks!).
I really love (loved) Lego BUT I really do expect better from a children's brand.
How about promoting via MUMSNET Lego?
Thanks for reading
Steve