Gamestation decided to test whether online customers actually read the terms and conditions on their website, by inserting a new clause in their online T&Cs, granting them the right to claim their customers' immortal souls - story here.
Apparently very few customers spotted either the new clause or the gift voucher reward offered for spotting it!
I don't read terms and conditions, and I'd have lost my immortal soul to Gamestation! 
SoupDragon
Sat 17-Apr-10 12:14:05
LOL!
I'd have lost mine too. Very occasionally I'll skim read them but not often.
I would have sold my soul to them as well! An important lesson to us all - READ THE SMALL PRINT!!
JustMyTwoPenceWorth
Sat 17-Apr-10 13:46:05
I was just coming on to post this!
Raises very important issue though = people don't read the small print!
Or worse - don't read the small print then bleat about it when it bites them in the arse!
GerbilMeasles
Sat 17-Apr-10 14:45:15
Known as "Friday sandwich clauses" amongst my friends (from the time a bored an enterprising young trainee solicitor decided to test whether the other side in a transaction really was reading all amendments made to a SPA).
They normally read something like "On completion and for a period of fifteen years from completion, the Vendor's solicitors shall on request from the Purchaser's solicitors provide on each Friday that is a Business Day a selection of sandwiches, pastries and other snacks as specified by the Purchaser's solicitors."
I'm told that there are a surprisingly high number of agreements where the clause survived up to the date of signing and had to be hurriedly removed from the final draft.