To think that nothing is going to change for women while girls are still targeted with this bullshit?

[WinterTrees]

In Sainsburys this morning. In the boys' clothes aisle I noticed tops with the words UNLIMITED and UNSTOPPABLE printed on them. Took a quick detour down the girls aisle to see what similarly empowering messages were being directed at them...

Does it still say 'boys' & 'girls' in Sainsbury's? I haven't been for a while. I can imagine what the other one says but if they're not labelled gender specifically it's not the shop's fault. If they are, I totally agree.

'Let's Stay Home.'

Because the world belongs to men, who face no limits to where they go and what they can do. They're unstoppable.

But hey, smile and be happy with your small domestic existence, girls.

I see your point. Sainsburys and other retailers could redeem themselves so easily by offering Kids' Clothes instead of dividing them up into Boys and -Princesses- Girls.

twitter.com/letclothesbe

Loads of examples here. Sainsburys get more than one mention.

Well what were they?

I read somewhere that Sainsburys sells more girls clothes than boy’s. They sell this shite because it’s customers want to buy it.

Ugh. Bullshit. Not even incidious, pretty obvious and evident.

I honestly can't believe that no one in the meeting where this season's collection was signed off flagged up that this might need looking at again. Who designs these things? Who approves them? I'd actually really like to know.

I agree the messaging is really terrible, as are the clothes themselves but anyway. Conditioning does start from pretty much the womb.

It's not as simple as buying from the other section. I hope it's not contradictory but I want girls clothes cut in the style of girls clothes - smaller neckline etc. I just don't want the stupid messages or unicorns and rainbows all over them!

I hate this shit.

It’s self fulfilling though. DD loved dinosaurs and space but as soon as she could read ‘boys’ she said, ‘I don’t want to wear boy’s clothes’. Why couldn’t the girl’s section have space and dinosaurs? And bigger bloody shorts.

Who designs these things

You'd hope it doesn't all just arrive in a random shipping from China, and that someone is actually looking at the designs.

That twitter account is interesting Napoleon. Depressing too, but I'm glad it's being called out. Thanks for the link.

My kids are in their late teens and twenties now and I'm shocked by how much more polarised the messaging has become since I was buying this stuff. There was always a bit of a kittens and sharks divide, but not such extreme differences in messages. It feels like grooming.

I've just been in Primark this morning and all hoodys in my daughter's size were "be nice" "always be kind" etc which are such fucking dangerous messages to send little girls. In my son's size he had dinosaurs, "I'm roarsome" "T-Rex expert".
I'm so tired of it.

OP you're right, it does feel like grooming.

Fuck's sake

And it’s part of the stupid idea that ‘oh girls are worse than boys’ I hear a lot. So we need the Be Kind bullshit. Except violence is as sexed as it always was. Boys and men need the Be Kind bullshit. IME girls have been kind enough.

I'd swap the clothes around as an act of defiance. I hate this crap. I don't want my daughter to always "be kind" or "think positive" - it's blazoned all over M&S tops as well. Why is the onus on girls to be compliant, forgiving and agreeable?

That's fucking depressing.

Retailers are not mere passive suppliers, they have huge power to drive and influence society in order to create the mindset where people buy this sexist shit.

And they choose to use that power to prop up the patriarchy.

I had to throw out* a tshirt my inlaws sent over for my five-year-old that said "kiss my curves". Not the inlaws fault as they don't read English, and the tshirt was actually intended for eight-year-olds (my child is massive) but still...that message is so not appropriate to any age child. Ffs.

*put in the textile recycling box.

There's a company that advertises on FB t-shirts for girls with great inspiring messages on. I can't remember what they're called though..

Retailers choosing to sell this shit is not nearly as depressing as people choosing to buy it for their children. And yet they do.

I've obviously been insulated from it, not being in the market to buy kids' clothes for a long time and it's really pissed me off. I think it's particularly fucking enraging because of the news this week and all the politicians and police chiefs handwringing helplessly about what can be done to make society safer for women, while children are being fed the message that males are unstoppable so females need to stay home. Fuck. This. Shit.

BordelDeMerde, that's outrageous. I have no words.