I really like Boden clothes but just can't buy them any more.
- Identikit clothes for the middle classes.
- Boden clothes are very recognisable as Boden (make sure everyone knows you can afford them) I think that's half the point.
- People show off about Boden (see above)
- I have never been to a Boden sale but have heard they are a feeding frenzy, and for what, its only some clothes.
- People see Boden as aspirational, they've made it if wearing Boden, I don't want to be associated with this materialism.
Anyone want to add to my list?
I'm not going to burn all my DCs clothes obviously, I'm just not going to buy them any more.