Swears by: Mumsnet recommends January

January fashion

Mumsnetters are the best shoppers around, so we've tapped into their wisdom to source the stuff that really works: the comfiest winter boots, the skincare that delivers astounding bang for your buck, the cleaning product that actually does what it says on the tin.

From fashion to books to inflatable seagulls (don't ask), here's what everyone's buying this week and where to find it. It's updated every seven days, so come back often and sign up to our weekly Swears By email. You need never be the last to know again.

Swears By is always based on Mumsnetters' recommendations, let us know what you think here on our shiny new thread.

27 January

George Ozark Trail Khaki Borg Lined Waterproof Coat, £48

George Ozark Trail Khaki Borg Lined Waterproof Coat, £48

With more snow on the horizon, now's the time to get yourself a cosy waterproof parka.

“I have this one – I do a lot of standing about in the park with the kids and it's really warm and waterproof. I've had a couple of comments about it and people are surprised when I say it's from ASDA.” TraLaLaaaaa

Buy now from ASDA

Clarks Orinoco Spice Leather Lace-Up Boots, £69

Clarks Orinoco Spice Leather Lace-Up Boots, £69

Tackle the winter weather with a classic pair of sturdy ankle boots.

“I'm on my second pair of Orinoco Spice. This year they've started doing a black leather pair, which are lovely. Smart and comfortable.” ChameleonCircuit

Buy now from Clarks

NARS Smudge-Proof Eyeshadow Primer, £20

NARS Smudge-Proof Eyeshadow Primer, £20

Pop this on your lids to keep your eyeshadow in place all day long.

“NARS Smudge-Proof eyeshadow base is excellent. It lasts all day and keeps my eyeshadow in place – no smudges.” twostepsister

“I was just coming on to say NARS!” mintmagnummm

Buy now from FeelUnique

George Four-Slice Toaster, £25

George Four-Slice Toaster, £25

Perfect toast, every time.

“After years of moaning I did a lot of searching and found fab reviews on this one. It's cheap, but it's a fab toaster.” shadlo

“I've got the ASDA toaster too. It's ace – so far I've not found any bread that doesn't fit into it, and it does crumpets and bagels as well.” SeamstressfromTreacleMineRoad

Buy now from ASDA

Lid-Opener Kitchen Tool, £1.19

Lid-Opener Kitchen Tool, £1.19

Add this cheap-as-chips gadget to your kitchen drawer.

“I've tried several gadgets to get lids off jars and the one that works best was this: a long, thick strip of elastic and a plastic handle. I found it on Amazon for about a pound.” userschmoozer

Buy now from Amazon

20 January

Cath Kidston Multi-Pocket Backpack, £50

Cath Kidston Multi-Pocket Backpack, £50

This backpack will fit your laptop, lunch, and all the other weird bits and bobs that collect at the bottom of your handbag – Lego bricks and a used wetwipe, anyone?

“After spending a lot of money on many fancy laptop bags, I ended up using this one the most. The important thing is that the bag is so lightweight and it also has a separate section for a laptop, which is padded. I use the tube a lot in London so I needed something compact.” stayfit

Buy now from Cath Kidston

George Post-Surgery Bandeau Swimsuit, £14

George Post-Surgery Bandeau Swimsuit, £14

A supportive cozzie, designed to prevent rubbing on sensitive areas and scars.

“ASDA has some lovely swimwear in at the minute. I bought a post-surgery swimming costume (I have not had surgery) and it's so flattering. Very good value for money.” TinselAndKnickers

Available in lots of colours and patterns.

Buy now from ASDA

Masha Electric Potato Masher, £39.99

Masha Electric Potato Masher, £39.99

The secret to perfect mash.

“It's definitely worth the money. You'll have creamy mashed potato in seconds and it never leaves any lumps. It's amazing.” AlwaysTryingToHelp

Buy now from Lakeland

H&M Skinny Jeans, £8.99

H&M Skinny Jeans, £8.99

A trusty pair of skinny jeans will always be a wardrobe staple.

“I love H&M's £8.99 jeggings. They have a button and zip fastening like normal jeans, they're very comfortable, they come in a variety of colours, and they're not low-waisted. I have four pairs and so far nothing has ripped or split, and they've not gone baggy at the knees.” insecure123

“The H&M ones are good – I’ve got a few pairs for everyday. They're very comfortable and they wash well.” chipsandgin

Buy now from H&M

NIVEA Soft Moisturising Cream for face, hands and body, £4.29

NIVEA Soft Moisturising Cream for face, hands and body, £4.29

Give your skin some TLC with this nourishing cream.

“If you’re after something cheap, I’ve always found NIVEA Soft amazing. It works wonders for my skin and gives me a natural glow.” donttakethebiscuit

“NIVEA Soft is fab – and ridiculously cheap.” MadisonMontgomery

“I say NIVEA Soft on all these threads and no one takes any notice. Saying that, no one thinks I'm 54 either!” Awks

Buy now from Boots

13 January

John Lewis & Partners Five Pima Cotton Briefs, £12

John Lewis & Partners Five Pima Cotton Briefs, £12

Everyone deserves a sturdy, comfy and affordable pair of pants – and the search may finally be over.

“Post-caesarean, I bought these knickers that covered my tummy so that the elastic wouldn't be resting on my scar. They're a revelation! I've stuck with them well beyond the section scar healing, because they're just so comfortable. I don't think about them at all as they just do their job and stay put.” INeedNewShoes

Buy now from John Lewis & Partners

Next Suede Slipper Boots, £28

Next Suede Slipper Boots, £28

These slippers are lined with faux fur to keep your toes cosy.

“Another vote for the Next suede slippers – I got the boot style for Christmas and they're so toasty. I suffer from chilblains and these are fur-lined and have a good strong sole.” GottaLoveAnOtter

Available in three colours.

Buy now from Next

Superdrug Calm Skin Balancing Facial Oil, £2.99

Superdrug Calm Skin Balancing Facial Oil, £2.99

A facial oil that will work wonders for just a few pounds.

“I love the Superdrug facial oil from the Calm Skin range. I honestly can't recommend it enough and it's very cheap.” IamTheMeg

Buy now from Superdug

Hush Star Applique Oversized Shirt, £55

Hush Star Applique Oversized Shirt, £55

Pair this khaki shirt with your favourite blue jeans for an everyday winter look.

“It's utterly fabulous and the most comfy shirt I own. I had it on today and it's just the best. It has frayed stars on it and a lovely frayed hem.” neveradullmoment99

Buy now from Hush

Polti Vaporetto Eco Pro 3.0 Steam Cleaner, £229.98 (was £329.99)

Polti Vaporetto Eco Pro 3.0 Steam Cleaner, £229.98 (was £329.99)

With spring cleaning just around the corner, make sure you're armed with the right tools.

“Polti – I’ve had three models, and I’ve had my current Polti over seven years. It's top notch. I also have an iron attachment so I don’t have a separate steam generator iron.” Jarstastic

Buy now from Amazon

Kat Von D Tattoo Liner Liquid Eyeliner, £17

Kat Von D Tattoo Liner Liquid Eyeliner, £17

Perfect winged eyeliner can be yours with this no-fuss felt-tip pen.

“I got the Kat Von D Tattoo Liner for Christmas and I am hugely impressed with it. It has a very fine tip so it's easy to use, but you can build it to a thicker line without it getting messy. It also stays in place all day, even where I often get a smudge with other eyeliners.” BuzzLightyearsHoneyBun

Buy now from Debenhams

6 January

L'Occitane Shea Verbena Soap, £9

L'Occitane Shea Verbena Soap, £9

Not only is bar soap more effective than shower gel, this one smells delightful and is gentle enough for sensitive skin, too.

“I use the L'Occitane bars of soap. They last ages, they're really creamy, they aren't drying and come in lovely fragrances. I even have my own little soap dish. No one else dares use them!” SmileAndNod

“I second the L'Occitane soaps – they are really good.” BernardsBum

“I also use L'Occitane soap (and shower gel). It lasts for so long that the bars work out costing little more than much cheaper products, and they make the bathroom smell gorgeous.” BeatieBo

Buy now from M&S

M&S Perfect Blackout Quick Dry Leggings, £28

M&S Perfect Blackout Quick Dry Leggings, £28

If you're going to start exercising this year, you may as well do it in style.

“I got some black sports leggings from M&S last week that promise not to be at all see-through and they don’t appear to be. They are dry fit, high-waisted and very flattering on the stomach. They’ve got a pocket in the back too.” TwiceMagic

Buy now from M&S

Waring Two-Portion Deep Fill Sandwich Toaster, £39.99

Waring Two-Portion Deep Fill Sandwich Toaster, £39.99

Whatever your mood, a toastie almost always hits the spot.

“You really need a toastie machine. Sometimes, nothing else but a deep-filled, crunchy-edged toastie will do. Over the years I've had several and the best I've ever found is my current one, which is a Waring Deep Fill. The non-stick plates go straight in the dishwasher once they have cooled down.” MrsChollySawcutt

Buy now from Argos

M&S Total Support Non-Wired Full-Cup Bra, £18

M&S Total Support Non-Wired Full-Cup Bra, £18

You don't always need to sacrifice support for comfort when it comes to bras.

“I have had years of breast and shoulder pain. Turned out it was spinal and shoulder arthritis. I cannot wear an underwired bra at all now, the pain is too much. This bra, however, is perfect! I have many, in all colours, and it’s perfectly supportive. I’ve bought so many over the last few years that I’m convinced it’s why they’ve kept producing them.” Judashascomeintosomemoney

Shop now at M&S

ZOEVA 104 Buffer Brush, £14.99

ZOEVA 104 Buffer Brush, £14.99

This sturdy brush will set you well on your way to flawless foundation.

“I'm a fan of Zoeva, their flat topped brush is great for most foundations.” StatisticallyChallenged

“I second Zoeva brushes. They're great quality and reasonable prices. My favourite for foundation is the buffer brush 104.” Domino45

“Also seconding Zoeva brushes. For foundation I love the 104 buffer and 102 silk finish – both are great.” Olivecake

Buy now from FeelUnique

Olay Daily Facials 5-in-1 Dry Cloths, £4.66 for 30

Olay Daily Facials 5-in-1 Dry Cloths, £4.66 for 30

Time to give your skin a January refresh.

“I swear by Olay Daily Facials. They're dry and you wet them to bring out a lather, wipe and rinse. Much more gentle and effective than wet wipes and less faff than cotton wool and bottles.” FoxtrotSkarloey

Also available for sensitive skin.

Buy now from Boots

Boden Bath British Tweed Blazer, from £70

Boden Bath British Tweed Blazer, from £70

Layer up fashionably with a jacket perfect for the coming transitional season.

“Boden's tweed blazers – they're super quality. I have a few and they have worn very well, still look fab and are great with jeans or workwear.” SoyYo

Buy now from Boden

If you want even more recommendations, check out Swears By for November 2018 or our round-ups of Mumsnetters' top buys:

Best beauty advent calendars | Best leggings and jeggings | Best cleaning products | Best trainers | Best dresses | Best maternity dresses | Best trousers | Best jeans | Best raincoats | Best beauty boxes | Best beauty dupes | Best bed sheets

If you are looking for women's fashion discounts and deals check out Mumsnet Discounts

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