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Ann Summers Black Friday deals for 2023: up to 50% off every single thing

Black Friday 2023 is here and Ann Summers has up to 50% off across everything, including lingerie, sex toys, nightwear, and more!

By Rebecca Roberts | Last updated Nov 21, 2023


The holiday season is fast approaching and Black Friday has finally arrived. And when it comes to spicing up intimate moments and treating yourself to luxurious lingerie and adult toys, Ann Summers has consistently been a go-to destination for our Mumsnet users. 

So, for Black Friday 2023, we’re delving into the best deals you can get as part of their Black Friday sale this year. From sensual lingerie collections to innovative sex toys, we've handpicked the most enticing discounts and promotions that are sure to make your Black Friday a memorable one. 

On the hunt for more Black Friday deals? Find every product roundup on our dedicated Black Friday 2023 page. We’ve also got a guide to the best John Lewis Black Friday deals, as well as the best Amazon Black Friday deals

Black Friday Womanizer deals at Ann Summers

There is one sex toy brand that is consistently recommended on our sex Talk board, and that's Womanizer. Their sex toys are available in all different shapes and sizes, with MNHQ personally recommending the OG Vibrator. For Black Friday 2023, you can enjoy 20% off different toys, including:

Womanizer, you won’t regret it!
Womanizer OG Vibrator

The Womanizer OG is soft, slender, and flexible vibrator that has all the potential of delivering intense, spine-trembling orgasms.

Mumsnet review

Womanizer OG Vibrator, was £180, now £144


Buy now

Black Friday lingerie deals at Ann Summers

Black Friday lingerie deals at Ann Summers

Sexy Lace Planet Padded Plunge Bra in navy, was £18, now £9

Nightfall Padded Plunge Bra, was £22, now £19.80

Luminescent Fuller Bust Non Padded Balcony Bra, was £36, now £18

Infatuation Padded Plunge Bra, was £22, now £11

The Hero Non Padded Bra, was £36, now £28.80

Caged Rose Non Padded Balcony Bra, was £36, now £32.40

Blissful High Waist Brazilian, was £14, now £7

Sexy Lace Planet Basque, was £40, now £36

Unwrap Me Babydoll, was £36, now £32.40

After Glow Fuller Bust Non Padded Plunge Bra, was £36, now £32.40

Esteemed Fuller Bust Non Padded Plunge Bra, was £36, now £25.20

Black Friday sex toy deals at Ann Summers

Self Love Massage Wand

The Self Love Massage Wand serves as the ideal entry point for both individual and partner exploration.

Mumsnet review

Self Love Massage Wand, was £48, now £33.60

Ann Summers

Buy now
We Vibe Sync Lite Couples Vibrator

It covers all bases; solo play, use during PIV sex, long-distance relationships, and even public play.

Mumsnet review

We Vibe Sync Lite Couples Vibrator, was £80, now £64

We Vibe

Buy now
Moregasm+ Bullet

Great as a first toy, but still powerful enough to add to an experienced collection.

Mumsnet review

Moregasm+ Bullet, was £48, now £43.20


Buy now

More Black Friday deals available on sex toys:

Rampant Rabbit Vibrating Cock Ring, was £38, now £30.40

Curved G Spot Rampant Rabbit, was £52, now £41.60

Moregasm+ Wand, was £80, now £40

Rose Lix Clitoral Toy, was £35, now £31.50

Moregasm+ Couples Ring, was £48, now £43.20

Romp Switch, £35, now £28

Moregasm+ Boost Rabbit, was £90, now £81

Silicone Rechargeable Power Bullet, was £30, now £24

Buy one, get one half price on sex essentials

In need of some new lube? You can currently save on select products at Ann Summers throughout the month of November, as well as other sex must-haves.

Strawberry Lickable Lube 30ml

We really like the Ann Summers ones. They seem to last really well.


Strawberry Lickable Lube 30ml, £9

Ann Summers

Buy now
Relaxing Anal Lube 100ml, £9

You need silicone based, not oil or water based as they can both be absorbed, it’s also better if you put the lube inside, rather than just on the outside.


Relaxing Anal Lube 100ml, £9

Ann Summers

Buy now
Buzz Fresh Cleansing Wipes 10 Pack, £6

You can get wipes or spray from shops like Ann Summers.


Buzz Fresh Cleansing Wipes 10 Pack, £6

Ann Summers

Buy now

How we choose Black Friday deals from Ann Summers

  • We begin by collecting the recommended products that Mumsnet users share on our sex Talk board, to make sure that the items we include have been tried and tested in real life, by real people.

  • Then, we make sure to cross-check with consumer reviews across Ann Summers.

  • We also analyse the top purchased items throughout the year, making sure we pick the sex toys, essentials, lingerie and more that we know you love and that have the best savings for Black Friday.

  • Some of the items on this list have been hand-picked by MNHQ editors themselves as they're great offers we feel that you need to know, too!

What is Black Friday?

Black Friday is an annual, worldwide shopping event that takes place on the day after Thanksgiving in the United States, which falls on the fourth Thursday of November. The retail event marks the unofficial start of the holiday shopping season, and is known for offering huge discounts and promotions at various retail outlets, both on- and offline. 

The term “Black Friday” is believed to have originated in the 1960s, and it was used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur after Thanksgiving as shoppers would flock to nearby stores to take advantage of the sales. 

In recent years, Black Friday has become a global phenomenon - and has evolved to a three day shopping event. Brands extend their sales throughout the weekend, including Cyber Monday, which focuses on online shopping deals. 

When is Black Friday 2023?

Black Friday this year is set to take place on Friday 24th November, which is the day after Thanksgiving in the United States. It marks the traditional start of the holiday shopping season. 

What is Cyber Monday 2023?

For 2023, Cyber Monday will occur on Monday 27th November. It is a follow-up retail event to Black Friday, which focuses primarily on online shopping deals. On this day, brands like Ann Summers, Amazon, John Lewis, Boots, and more offer significant discounts and promotions for a wide range of products - making an excellent opportunity for online shoppers to snag deals from the comfort of their homes or workplaces. 

Cyber Monday has become equally as prominent as Black Friday on the retail calendar, complementing the latter’s in-store sales and extending the holiday shopping excitement into the digital realm. 

Related: Find the best Ann Summers Christmas gifts

When is Ann Summers Black Friday sale for 2023?

Ann Summers’ Black Friday deals launched on 20th November this year. For 2022, the company offered savings as much as 69% across everything - including popular ranges like sex toys, sex essentials, lingerie, nightwear, fancy dress, and more. 

Ann Summers’ Black Friday sale

What to expect this Black Friday at Ann Summers

Like previous years, shoppers can expect huge savings across pretty much every category at Ann Summers for Black Friday 2023. There are sitewide savings across categories like: 

  • Lingerie

  • Nightwear

  • Erotic outfits

  • Toys

  • Corsets

  • Bondage

  • Fancy dress

  • Accessories 

Related: Find the best Amazon Black Friday deals here

Why Mumsnet users love Ann Summers

If there’s one thing we’ve learned over the last few months bringing you the best of the best when it comes to sex essentials, it’s that Mumsnet users love Ann Summers. Or at least, the products that the brand has to offer. 

From lingerie, to intimate apparel and adult products, Ann Summers is a popular go-to choice for individuals looking to enhance their intimate relationships or explore new experiences. There’s a wide range of products on offer - including items to suit different preferences and tastes, discreet packaging, and online shopping. As well as a reputation for quality and customer service. 

Understandably, individual preferences amongst our Mumsnet users can vary, but largely the retailer is a popular, go-to choice for shoppers.

Still don't believe us? Check out our guides to the best vibrators, best condoms and even the best lubricants for the top Ann Summers products that Mumsnet users recommend.

What Mumsnet users say

“Oh I love Ann Summers, they sell so much beautiful stuff at good prices.” - tried and tested by PickleOfAConundrum

“I got THE BEST ever leather look leggings in Ann Summers recently. They are absolutely gorgeous and we’re only about £20! I tried loads, including very expensive ones. But you won’t find better!” - recommended by Stickmansmum

“The Ann Summers Moregasm set - couldn't recommend them more highly. Classy looking, rechargable, feel amazing, waterproof... Honestly, just the best toys I've ever owned!” - recommended by JainaProudMum

Top 3 Ann Summers purchases in 2023 so far

While you shop the Ann Summers Black Friday deals, we thought we'd share a handful of products from Ann Summers that our Mumsnet users themselves swear by. 

What Mumsnet users have bought this year

The PU Seamed Leggings
The PU Seamed Leggings

Ann Summers

Buy now
Sexy Lace Planet Bralette
Sexy Lace Planet Bralette

Ann Summers

Buy now
Moregasm+ Petite G-Spot Vibrator
Moregasm+ Petite G-Spot Vibrator


Buy now

Ann Summers returns and refund policy

Bought something in the Black Friday sale that you’re no longer sure of? Thankfully, Ann Summers offer a flexible returns policy - with a few rules to bear in mind. 

For most items, you can return it to Ann Summers within 28 days of receipt. Items must be unworn, unwashed, and in their original condition with all tags and labels intact for lingerie, and all seals intact for toys and accessories. 

Ann Summers will not accept returns, exchange or refund:

  • Toys where packaging or box has been opened, or the security seal removed (unless the item is found to be faulty after returning to Ann Summers and is still within warranty)

  • Lingerie that has been worn or where the hygiene seal, tags or labels have been damaged/removed

  • Hosiery that has been worn or where the seal is broken

  • Items purchased as part of a set cannot be returned separately 

  • Earrings and pierced jewellery

  • Face coverings 

Returns can be completed by post (with EVRi) or in-store. For Ann Summers items bought from another retailer (like Boots or Very), you should consult that specific retailer and their return/refund policies. 

Best Ann Summers Black Friday deals

How much does Ann Summers delivery cost? 

  • Standard delivery is £3.99 or free for orders over £40

  • Express delivery is £5.95 (orders placed before 6pm will be delivered the next working day by EVRi)

  • Click and collect from your nearest Ann Summers store is free

Related: Shop the best John Lewis Black Friday deals here

Why should I shop the Ann Summers Black Friday sale with Mumsnet?

The last year or two has been a tough year financially for many consumers; money is tight. So, it’s more important than ever for Mumsnet users to get great value for money and spend on products that offer longevity and durability. 

Not all Black Friday ‘deals’ are good ones, which is where we help. Our Ann Summers Black Friday deals page only features products that are recommended by real Mumsnet users who have bought, loved, and recommended items from Ann Summers

Since deals are released throughout November, we recommend you keep checking back (hit Ctrl + D to bookmark this page) to find the latest Ann Summers Black Friday deals. So, you won’t miss out on a bargain! 

Why you should trust us

We work hard to provide honest and independent advice you can trust and we spend hours scouring the Mumsnet forums and online bestseller lists to find products that real parents rate.

Transparency is really important to us and that's why we're always upfront about where we find our recommendations. We write about products that we feel offer the best value – the ones that our users would recommend to their own friends and family.

About the author

Rebecca Roberts is a writer, editor, and content marketing expert hailing from Leeds. Here at Mumsnet, she commissions, writes, and edits to bring parents content designed to make life easier. After birthing and breastfeeding two babies in two years, Rebecca knows first-hand how hard it can be to reignite intimacy. From condoms, to lubricants, to sex toys - she’s on a quest to find the best ones, with the help of Mumsnet user recommendations.

Beyond her role as an editor here at Mumsnet, Rebecca can be found balancing life as a working mum of two toddlers and when she’s not at her desk, you’ll likely find her at a local playgroup, in a nearby coffee shop, walking the dog, or hiding from her neighbour as she attempts to buy condoms during her weekly “Big Food Shop”.