Mumsnet State of the Nation
Here at Mumsnet we are delving deep into the minds of Mumsnetters to bring you a series of insight reports. We will be providing detailed analysis of Mumsnetters' opinions on a wide variety of topics - this time it's cars. Below is a short summary of the key findings, and the full report and dataset are available to buy by clicking on the links below. You can also see our previous State of the Nation Beauty Report here and more will be coming soon!
We asked Mumsnetters their views on everything car-related, from purchasing descisions, to attitudes towards car dealerships, to financing family cars. Below is a brief taster of the key findings.
The low down
• Buying a new car is a major decision which usually involves Mumsnetters and their partner or husband. Personal recommendations from trusted relatives and friends are regarded as highly valuable. Seven in ten would also consider buying a car that was recommended on Mumsnet.
• Mumsnetters top choices of cars are small family cars, multi-purpose vehicles and superminis. However, many are not 100% satisfied with these and have jointly created the Perfect Mumsnet Car - a cross between a stylish, self-cleaning tardis...all is revealed in the report!
• When walking past the driveway of a Mumsnetter, the brand you are most likely to see is a Ford, closely followed by Volkswagen and Vauxhall.
• Many car advertisements are seen as "too flashy" and "unmemorable", however there are a couple that particularly stood out for Mumsnetters, and equally a few that stood out for the wrong reasons. Download the full report to find out more.
Download Mumsnet State of the Nation Car Report
Download Mumsnet State of the Nation Car Report with full data set
If this summary has whet your appetite and you want to find out more, the full Mumsnet State of the Nation Car Report is available to download (for a small fee!)
The report can be purchased for £100, and the report and survey dataset can be bought together for £150. Please click on the links to the left to order and pay, you will then be sent the report via email shortly afterwards.
The Mumsnet Insight team asks Mumsnetters what they think about everything under the sun on a regular basis. We also ask them to do lots of product testing - if you have a brand or product you'd like to consult Mumsnetters on, please get in touch with us at email@example.com.
Last updated: over 1 year ago