The EU referendum: which way will women vote?

As polling day approaches, a survey of Mumsnet users shows that one in five could still change their mind on which way to vote in the EU referendum

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The debate over the EU referendum has been raging in Parliament and in mainstream media, but many women say they are still uncertain about which way they'll vote come 23 June - only 39% say they definitely won't change their minds between now and polling day.


Who the public are listening to


Despite the copious amounts of airtime politicians are devoting to the issue, just 14% of respondents are likely to take their assertions as the number one authority. 

Heads of financial institutions and figures of international repute are seen as more trustworthy. Mark Carney (governor of the Bank of England), Christine Lagarde (managing director of the International Monetary Fund), and Barack Obama (...come on) topped the list, trusted by 52%, 47%, and 40% of respondents, respectively. Meanwhile, the Queen's opinion would be trusted by 31% of voters.


Nobody cares if you're a celebrity


Sorry, Clarkson - 66% of survey respondents said they would be actively mistrustful of the celeb's opinions on anything other than gearboxes. Meanwhile, only 4% would be swayed by June Sarpong, board member of Britain Stronger In Europe.

The economy is a major point of interest


The effect of a potential Brexit on the UK economy is by far the most interesting topic to voters, with 96% of respondents saying it's an important issue for them, 51% saying they would like to know more about it, and 46% listing it as the single most important issue to them. 

Other issues considered important include the possible effects of Brexit on British businesses (rated as important by 92%), sovereignty (79%) and the financial cost of EU membership (76%).


Most feel uncertain about the quality of information they've received


  • Nearly one-third (28%) said they either don't feel confident about making a well-informed decision, or aren't sure if they could
  • 19% agree that 'the coverage hasn't helped me to make up my mind so far'
  • 52% felt that the coverage has been dominated by men's voices and opinions 

Mumsnet CEO Justine Roberts said: "With one of the most significant decisions of our generation just over 100 days away, it's clear that many unaligned voters are deeply unsure about what to do. Allowing infighting and petty tactical manoeuvres from British political parties to dominate the discussion is a risky business indeed, for both the referendum outcome itself and for longer-term public engagement with crucial issues."


Survey of 1516 Mumsnet users in February 2016.

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Last updated: about 1 year ago