OGGS® Mini Vanilla Cupcakes win Mumsnet Rated

OGGS cupcakes

OGGS vegan-friendly cupcakes have been given the seal of approval by Mumsnet users. Out of the 181 lucky Mumsnetters who got to taste-test OGGS Mini Vanilla Cupcakes, 82% would recommend them to a friend, securing OGGS a coveted Mumsnet Rated badge. Read on to find out why.

What makes OGGS Mini Vanilla Cupcakes special?

OGGS is a socially-conscious, plant-based food company, specialising in egg- and dairy-free cakes. Its mission is to provide affordable and delicious plant-based alternatives to everyday foods, with a long-term goal of building a sustainable future. They’re a small start-up with a big vision: they want to stop the use of eggs in all mass-produced baking and to educate people on the harmful effects of the egg industry – all while providing tasty alternatives.

But it's not just about the cakes. OGGS consider the environmental impact of every decision they make, from the packaging they use to the local suppliers they work with. All of the plastic they use is 100% recycled, recyclable and biodegradable in landfill and they only use sustainably-sourced, cruelty-free ingredients.

OGGS Mini Cupcakes are currently available in Sainsbury’s. The tasty sponge is sandwiched with vanilla frosting and finished with colourful confetti – all completely egg- and dairy-free. They're also only 99 calories each, making them the perfect bite-sized, ethical treat for kids and adults alike.

Related: Find out how Mumsnet Rated works and see which other brands have been awarded the badge.

What do Mumsnet users think?

We all enjoyed the taste. My five-year-old said the icing was “4000 times delicious.”

The simple pleasure of eating them and knowing they are cruelty-free – the ultimate feel-good factor!

My son absolutely loves them for a snack. The two packs we got have not lasted long. They seem to disappear every time certain people are in the kitchen…

Related: Want to join our pool of testers? Sign up for the Mumsnet Insight Panel.

Hear from OGGS

“We are so excited to have got our Mumsnet Rated badge! We know how hard it can be for parents to cater to all dietary requirements, but we have so many parents thanking us for giving their kids the chance to eat great cake again. Parents really are superheroes so we wanted to create an accessible product that will make their lives a little easier.

Not only are our cakes an easy win for families, but, by buying our cakes, you are helping to make a positive impact on the planet (through our sustainable packaging), animals (through our cruelty-free and vegan-friendly ingredients), and people. Our mission is to provide affordable plant-based alternatives to everyday foods that taste just as delicious as you’ve always known them – without any compromise. So, thank you to all the parents that took part and to all the parents that buy our cakes. We couldn’t do this without you."

Want to try OGGS for yourself?

Their Mini Vanilla Cupcakes – plus other tasty flavours, including lemon, salted caramel and chocolate fudge – are "currently on sale in Sainsbury’s, with £1 off until 19th November.

Visit the OGGS website to find more about their delicious cakes and ethical mission.