We are very pleased with this bike. We bought it after buying another brand designed for children for our previous 2 bike purchases but not being able to spend quite so much again.
A big advantage of this brand over the other is that it is sold in bike shops rather than just online so you can try the bike before you buy and then take it back for a check up after 6 weeks of use.
It's very lightweight and looks 'awesome' according to DS. It comes in lots of colours as well as team sky branded colours.
ALso it comes with 2 sets of tyres and mudguards as standard.
It looks built to last and definitely feels good value for money compared to the other brand though I believe the resale value of the other brand is one reason that people buy it.