Best Maternity Bra 2017

Emma Jane Seam Free review

In our quest to find the best nursing bras, none stood out like the Emma Jane seam-free bra. This maternity/nursing bra is comfortable, supportive and has a nursing option – all while looking like any other regular underwear item

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The Emma Jane Seam Free Maternity/Nursing Bra was worn by our tester for more than two months, and really impressed us with its all-round comfort, support and versatility. Known under different names from different stores (ie Emma Jane Alice, Emma Jane Zara or Emma Jane Soft), tracking down this bra can be confusing, but if you can accept that they're all the same product (albeit in different colours and patterns) it's definitely worth buying.

The selling point of the Emma Jane bra that was most popular with our tester is the fact that it's seam-free. Not only does this give the bra a flattering, streamlined look, it's also extremely comfortable as the fabric lies soft and flat against your skin.

Maternity bra product image with badge

Another comfort factor are the cups, which are made with two layers of soft fabric, plus some removable foam pads. We found the bra comfortable with or without these, although if you're going without, be aware that your nipples may make an appearance. The pads would also offer extra protection if you opt to breastfeed and use breast pads.

Underwiring can be uncomfortable during pregnancy and breastfeeding, but this bra fits perfectly without it. The clasps were easy to use and, thanks to the stretchy material of the bra and the restricted stretch of the straps, it continued to support our tester's growing breasts throughout the pregnancy.

The Emma Jane Seam Free bra can also be used as a nursing bra, and each cup opens individually for feeding.

Machine-washed at 40°C, the bra washed well and kept its shape and colour.

The Specs

Sizes: UK 32-38, fits B-F cups.
RRP: £17.50

Bra extenders available.

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  • Best Maternity Bra 2017

How we test

We've put hundreds of products through our exhaustive testing process to produce reviews that are accurate, honest and trustworthy. Here's what we did to test maternity and nursing bras to find the best of the best.

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