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We gathered six focus groups of Mumsnet and Gransnet users, whose views ranged across the political spectrum, to find out their intentions and opinions ahead of next year's election.

One hundred users took part, all were recruited via our insight panel, and the participants were unaware of the make-up of their groups.  Their comments, combined with Ipsos MORI polling data, comprise our report into women voters; All to Play For.


Group one consisted of non-mums

Group two was stay-at-home mums

Group three was older mums, aged 40-50

Group four was made up of working mums of various ages

Group five were undecided voters across various demographics

Group six were Gransnet users



Last updated: over 3 years ago