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This guide explains what products you need, where you can save and what safety standards your purchases should meet. You’ll also find information on your birth choices, from private care to pain relief. There’s no baby manual, but this guide will help you to get the best for your family – and secure its future. 

For example, did you know that some car seats withstand crashes better than others? Or that there's a large counterfeit market for certain brands of slings and carriers? It can be easy to get duped when you're hunting for a deal. Which? reviews more than 8,000 products and gives you the lowdown on the essential baby safety equipment - plus guides on everything from how to fit a car seat to how to get your baby to sleep.


Try Which? for £1 and discover which products are the Best Buys and which are the Don't Buys. Find out impartial, expert ratings from Which? on all leading nappy brands, pushchairs, car seats, high chairs and more. 

The £1 trial unlocks all expert, impartial Which? reviews …

Which? Magazine: a monthly magazine straight to your door with all the latest tips and reviews.

Which? Online Reviews: expert reviews with Best Buys and Don't Buys for a range of baby and child products.

Which? Expert Guides: expert advice on everything from fitting car seats to using breast pumps.


If you're about to have your baby then why not check out the Which? Birth Choice tool. You can use it to better understand your maternity options, get expert advice and find local places that are the best fit for you. Or if you're crunching the numbers after Christmas, then give the Which? Money helpline  a call for independent family finance advice and money tips for parents.

Sign up now for instant access. After your trial ends, your membership will continue at £10.75 a month - but can be cancelled at any time.


Last updated: 3 months ago