The best deals of Amazon Prime Day 2018

Amazon Prime Day

Last year's Amazon Prime Day was the biggest yet and 2018 should be even better, with great discounts on electricals, toys, beauty products and homeware. Prime Day 2018 will begin at midday on the 16th July and run for a day and half (until midnight 17th July). We'll update this page to let you know about the best offers as they happen but look out for our Prime Day thread on the boards. In the meantime, here's our guide to getting the most out of the big day. And remember, you'll need an Amazon Prime account to buy anything in the sale, so sign up here for a 30 day trial.

What is Amazon Prime Day?

Now in its fourth year, Amazon Prime Day is one of the most exciting shopping days of the year. It's like Black Friday but exclusive to Amazon and its Prime Members.

Amazon has announced the event will start on the 16th July. The landing page is already live so if you want to see what is already on offer click here.

Arriving at a handy midpoint between the January sales and Black Friday, Amazon Prime Day is the perfect midsummer opportunity to snap up great bargains.

How does Prime Day work?

To take part, you must be a Prime Member. You can sign up here. But bear in mind: Amazon offer a free 30 day trial so, if you're unlikely to take out full paid-up membership, you could wait until the Prime Day 2018 is announced, then sign up for the trial. That would ensure that Prime Day falls within your 30 day trial period, and you wouldn't pay a penny for access.

How to get the best deals

Shopping on Amazon at any time of year is a great way to save money, especially on electronic goods. Prime Day, however, is when you get the best deals.

Amazon love to hype their offerings but don't get sucked into making rash decisions. Yes, you need to be quick, as deals operate on a while stocks last basis, but stay calm and go about your shopping as you would on any other day, reading reviews, checking the age of products and comparing prices.

Prime Day has been growing since its inception in 2015. With the retailer's expansion continuing unabated, Amazon will be determined to make this year's the biggest yet. That means you can be sure they will offer great deals.

Amazon are pretty much unrivalled when it comes to cutting the cost of technology, so look out for nifty deals on smartphones, TVs and laptops, as well as their own products, like the Fire TV Stick, Fire Tablets and the Echo.

Best deals last year

Amazon Prime Day 2017 was a whirlwind of bargains, with Mumsnetters taking advantage of reductions ranging from 20 to nearly 60%. The following standouts are a tiny sample of what was available, but they give you a taste of what you can expect in 2018…

Amazon devices: deals on Echo, Kindle and Fire

Amazon devices discounted products
  • Amazon Echo, £79.99 (47% off)
  • Kindle Paperwhite, £79.99 (27% off)
  • Fire 7 Kids Edition Tablet, £69.99 (30% off)

Electrical appliances

electrical deals Amazon Prime Day
  • Motorola 5 inch Video Baby Monitor, £79.99 (56% off)
  • Ultimate Ears BOOM 2 wireless/bluetooth Speaker (waterproof and shockproof), £71.00 (58% off)
  • LG 49 inch 4K Ultra HD HDR Smart LED TV, £479.00 (34% off)

Home and Lifestyle

  • Karcher SC2 Multi-Purpose Steam Cleaner, £69.99 (46% off)
  • Miele Complete C2 Cat and Dog Power Line Bagged Cylinder Vacuum Cleaner, £122.99 (54% off)
  • De'Longhi Eletta bean to cup coffee machine, £399.99 (52% off)