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Preventing tooth decay: win a £250 supermarket voucher

LogoCan you believe that over half (53%*) of British adults admit they don't know what causes tooth decay and cavities? Colgate® wants to get to the root of this [pun intended] and help explain the importance of dental hygiene for your family, with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser TM.

Do you know what a cavity is?

Cavities are holes in teeth that develop when tooth decay extends to underlying tooth structures - this happens when plaque bacteria remains on teeth for long enough to allow acid build-up, resulting in the loss of enamel minerals.

Only 12%* of Brits believe it, but the number one cause of tooth decay is the consumption of sugary foods and drinks on a regular basis, which causes plaque bacteria to thrive. Refined sugars are found in almost everything we eat and drink - in addition to the obvious, they can also be found in less obvious foods like yoghurts, fruit juices, cereals and processed savoury meals.


ᶾ Based on a population of 46,851,042 adults (15+ years old) in the UK - Office of National Statistics. Mid-2013 Population Estimates: Pivot table Analysis Tool for the United Kingdom with 53% of adults not knowing the cause.

¹UK Adult Dental Health Survey 2009, The Health and Social Care Information Centre


Are you and your child at risk?

Everyone with teeth who eats and drinks is! But children's teeth are more fragile, and independent teenagers can be careless about good oral health.


Girl brushing teeth

How to protect your family's teeth

Here are some easy steps to follow to help your family on its way to a future of good oral health.

Food - encourage healthy food choices and limit sugary snacks to prevent dental decay and dental erosion.

Snacking - limit between-meal snacking to reduce the amount of time teeth are exposed to acid. 

Drink - always choose water over fizzy, acidic drinks for the whole family, to avoid dental erosion.

Father and daughter brushing teeth

Brushing - brush teeth twice a day, including last thing at night. Supervise your child's brushing until the age of seven. The ideal toothbrush for your child will have a small head and soft nylon bristles. Be sure to replace it every two to three months. Use a pea-sized amount of toothpaste before the child's third birthday.

Visit the dentist - schedule regular visits with your dentist to look for signs of early tooth decay and follow their advice on what to do on a daily basis. Taking your child to the dentist before their first birthday is recommended.


Here's what 250 Mumsnetters loved about Colgate® Maximum Cavity Protection toothpaste



New Colgate® Maximum Cavity Protection can help

Many foods - not just sweets - contain sugars. These sugars can sometimes be converted into teeth weakening acids that cause cavities. New Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ offers a breakthrough technology for the chance of a cavity-free future for you and your family. It's the only toothpaste for the whole family that has the breakthrough Sugar Acid Neutraliser™ technology - neutralising sugar acids in plaque before they can harm teeth. It also contains fluoride and calcium to strengthen the tooth enamel, helping to avoid cavity formation.

Why not give your family Colgate's® best cavity protection today?

Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ is available in all major supermarkets across Britain and in a range of products:



Colgate's® kids' brushing chart

Keep on top of your kids' brushing habits with this handy rewards chart. 


Find out how Louise Redknapp takes care of her family's teeth



*Petersen PE, Bourgeois D, Ogawa H, Estupinan-Day S, Ndiaye C. The global burden of oral diseases and risks to oral health. Bulletin of the World Health Organization 2005; 83:661-9. See more at: http://www.actiononsalt.org.uk/actiononsugar/Press%20Release%20/133834.html#sthash.KzCBspgQ.dpuf

**Based on clinical research conducted over eight years by Colgate, involving two milestone clinical studies on 14,000 people. 






Last updated: over 3 years ago