Win a year's supply of Start-rite shoes

Do trends influence the way we dress our children?

Start-rite has heard a lot about the 'mini-me' trend, with celebrity mums choosing matching outfits for their little ones; but is this celeb fad influencing the way all mums choose to dress their kids? Start-rite surveyed Mumsnetters and found the following... 

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Just over half of Mumsnetters (51%), agreed that their personal style is reflected in their child's clothes, but 79% have never, or at least very rarely, co-ordinated an outfit with their child. In fact, 92% of Mumsnetters state they are very rarely influenced by celebrity endorsement and 96% shop for their child based on their character and shape.

89% of Mumsnetters' children have picked their own outfits in the morning, with 70% doing it often and 85% have chosen their own clothes when out shopping, with 56% doing it often.

Start-rite is thrilled that Mumsnetters are allowing their children to develop their own style while helping them to make appropriate choices to suit their needs. That's why they're working hard to design shoes that all children will love to wear!


If the shoe fits?

It is estimated that 70% of adult foot problems come from wearing the wrong footwear, with the majority caused by ill-fitting footwear worn as a child.

While just under two-thirds of Mumsnetters are likely to purchase their children's clothes based only on age range, over a third have admitted to having done the same with shoes. Around 9% of the Mumsnetters surveyed also admitted to having knowingly dressed their child in wrongly fitting footwear.


Start-rite shoe fitting

Here's the rub…

Ill-fitting shoes can cause a child's foot to become misshapen, altering how it can function physically. This can impact on the overall gait of the child as it moves into adulthood.

At around 4-5 years old, a child starts to walk a little more like an adult and their foot shape changes to accommodate this change in pattern. The arch starts to take shape by the age of 6, but the connective tissue will not reach adult levels of stability until the child is about 15.

It sounds obvious, but some 'adult' shoe shapes can be too pointed which can harm delicate growing feet, as the shape works against the natural contours of the foot. Throughout these formative years, children need shoes designed specifically for children's feet, to help muscles and bones develop healthily.

It's important to get your child's feet measured every six to eight weeks as they are growing fast, and to choose styles that suit the shape of their foot.


Foot shapes

Feet generally fit one of the following shapes. Start-rite shoe styles are created in a variety of width fittings, to suit every one.

  • Wide: Wide across the whole foot frequently with a high instep.
  • Slim feet: Small width in relation to the length of the foot, with a narrow heel.
  • High instep: A raised arched middle portion of the foot in front of the ankle joint.
  • Triangle shaped: Similar to wide feet, but slim at the heel leading to a wide toe shape.
  • Flat feet: Less defined arch in the sole of the foot.
  • Square feet: Defined by the shape of the toes where all the toes are similar in length and form an even line. Are also often wider feet.


Start-rite Shoes is 223 years old. Their shoes include innovative designs such as toe and heel protection to prevent scuffing, moulded soles, breathable leather and lightweight materials. The materials used undergo laboratory testing and quality controls at key stages of design and development.

Here is a handy checker to help you identify the shape of your child's foot with some shoe features to look out for. A professional fitter will be able to help you in-store or you can click here to check the fit.

Visit the new information hub at for more information about how children's feet develop and watch this short film with expert biomechanist and chartered physiotherapist, Martin Haines.  



WIN: One lucky Mumsnetter will win a year's supply of Start-rite shoes. To be in with a chance of winning simply answer the question below.


Competition closing date: 31 May 2015 

Additional terms and conditions: 1. The competition is open to UK residents only and entrants to the draw must be over the age of 18. 2. All email addresses received by mid-night on Monday 18 May 2015 will be entered into the prize draw. 3. Responsibility for 'undelivered' entries cannot be accepted. 4. Maximum entry is one per household. 5. The winner will be independently selected at random, and will be informed by email within 14 days. 6. The winner will receive vouchers to redeem at participating Start-rite retailers against five pairs of footwear (ie shoes, sandals or canvas). 7. The vouchers must be redeemed within one year of issue. No alternative prize will be given. 8. No purchase is necessary. 9. Employees and families of the Promoter, its agents or anyone professionally involved in the promotion are not eligible to enter. 10. The decision of the Promoter is final and no correspondence will be entered into. 11. Applicants will be deemed to have accepted and agreed to be bound by the above conditions. 12. Promoter: Start-rite Shoes Ltd, Broadland Business Park, Peachman Way, Norwich, NR7 0WF.





Last updated: over 3 years ago