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The Freeview Viewtrition Report

Written by Dr Tanya Byron, this new report looks at the effects of TV viewing on young children, as well as new research commissioned by Freeview on how parents, like you, manage their children’s television viewing and what they believe are the effects of watching programmes.

Nearly 2,000 Mumsnetters took part in the research, and whilst the majority of parents clearly see the benefits that can be gained through responsible TV viewing – 8 out of 10 parents believe television can have a positive effect on their child’s development, including helping them to expand their imagination and broaden their vocabulary, the research also highlighted some confusion around the different messages parents have read or heard on the potential impact of TV viewing on their children.

The full report can be read here  (insert pdf front cover of report if poss)

The Viewtrition Philosophy: creating a balanced TV diet for your kids

In the same way parents value advice and support to enable their children to have healthy, nutritional food, advice should be available for parents to empower them to create a positive balanced TV diet for their children.

‘A parents Guide to Quality TV for Kids’ does just that. It offers advice and tips from Dr Tanya Byron, TV star Meera Syal and other parents so parents can adapt and create their own approach to responsible TV viewing.

Put the Viewtrition Philosopy into practice and enjoy TV responsibly.    


Freeview+:  The essential ingredient

The research showed that 50% of parents said having a digital TV recorder has revolutionised their child’s viewing in a positive way, and parents recognise that having one, makes it easier to control and plan what their child watches around busy family routines.  

Freeview+ gives parents:

48 subscription-free TV channels including CBeebies, CBBC and CITV
The ability to record an entire series of children’s favourite programmes to enjoy them over and over again
Pause, record and rewind live TV which enables parents to manage and balance what programmes are watched, when and for how long
Interactive services via the red button to access additional CBeebies games
A range of boxes to suit different budgets, starting from £79.99

A Freeview+ box worth £229.95. There’s enough room to store 250 hours of programmes on this compact box from TVonics and its received Energy Savings Trust approval for low energy consumption.

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Last updated: over 3 years ago