Girls change enormously during adolescence and they often become hyper-aware of the way they look and the way that others see them. A simple comment about appearance can be enough to send a girl’s anxiety soaring and her self-esteem plummeting.
Dove's ambition is for beauty to be a source of confidence, not anxiety. The Dove Self-Esteem Project was founded in 2004 to ensure the next generation of women grow up to be happy and content, free from misconstrued beauty stereotypes and the burden of self-doubt.
All of the articles and activities on the DSEP website have been created with the support and input of Dove's incredible team of parents, independent experts and researchers:
the Dove Self-Esteem Project Advisory Board.
With more than half (54%) of girls citing their mothers as their primary role model*, Mumsnet is working with the DSEP, to give mums the information they need to help raise their children’s body confidence.
* Source: Real Truth About Beauty Revisited – Dove Global Study 2010