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Introducing new Cow & Gate Friends

Getting your child to love veggies can be tricky. Babies are naturally more receptive to sweet tastes initially, so parents may find it easier to focus on fruits at the start of weaning – but this means they're missing out on a wide variety of foods that form a balanced diet.

Clinical studies have shown that the key to helping your baby love veg for life is to introduce different single vegetable flavours early in weaning, without making them sweeter by mixing with fruit. They might pull a face at first, but it's well worth persevering.

Help them start a life-long friendship with vegetables with Cow & Gate's 'Start, Vary, Repeat' approach.


Follow this three-step approach

  • Start - Start with a few spoonfuls of a single veg when starting weaning. Don't worry if it's not love at first bite, your child will naturally prefer sweeter tastes – so stick with the veg and before long you'll see the friendship blossom.
  • Vary - Offering a variety of veg during the first 15 days of weaning will increase the amount they eat and have a positive impact on the way your baby reacts to more challenging bitter tastes. So it's well worth persevering, especially with the ones they're not so keen on.
  • Repeat - To make things more interesting for both of you, try introducing some exciting new combinations, but remember to keep offering them the veg they liked the least. They'll soon become firm friends with even the trickier flavours that weren't so popular first time around.


The range

From first spoonfuls to friends forever, the new Friends range of steam‐cooked pouches helps make loving veggies simple. You won't find any fruit to hide the taste of veg, just natural savoury flavours that will help you introduce your little one to vegetables and start a friendship that will last a lifetime.

  • First spoonfuls* - Start your little one off with these pure single veggies. There's also a starter pack which includes all four pouches - Carrot; Broccoli; Cauliflower; Peas.
  • Discoverer - Once your baby has ventured into their first tastes of veg, they'll be ready to try out combinations - Carrot, Potato & Beef; Broccoli, Potato & Chicken; Cauliflower, Potato & Cheese; Peas, Sweetcorn & Potato.
  • Explorer - From seven months, your baby will be ready to try more exciting combinations - Carrot, Tomato, Beef & Pasta; Cauliflower, Cheese & Pasta; Broccoli, Chicken & Rice; Peas, Potato & Cod.
  • Friends forever - Introducing even more variety of flavours and texture combinations - Carrot, Lentils & Pork; Broccoli, Cheese & Pasta; Cauliflower, Potato & Beef; Peas, Sole Fish & Potato.


*The Department of Health recommend starting weaning at around six months. If you think your child is ready earlier then you can always talk with your GP or Health Visitor.


Last updated: over 3 years ago