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Bear main image

Hello from BEAR

We're BEAR and we like things as nature intended.

We've made a healthy breakfast for families, because the sugary, salty cereals on offer really made us growl. Our new BEAR Alphabites are crunchy cereal letters that contain no refined sugar, salt or any other nonsense. They're also naturally high in calcium for strong healthy bones.


Win a Mini Micro Scooter and a BEAR hamper!

Enter the competition for your chance to win an iconic Mini Micro scooter and a hamper full of healthy BEAR goodies.

Download a voucher to get £1 off BEAR Alphabites cereal

As a little thank you for your support, BEAR are offering £1 off BEAR Alphabites cereal to all Mumsnetters.

What goes inside Alphabites

Bear what goes inside

Just six simple ingredients – five tasty multigrains, and a super ingredient called coconut blossom nectar. They're high in fibre and naturally high in calcium.

Recommended by 96% of MNers

We asked 300 Mumsnetters to test BEAR Alphabites for breakfast with their families. A whopping 96% said they would recommend BEAR Alphabites to friends or relatives.

FREE Monster Magnets inside


For a limited time only, find four free glow in the dark magnets inside every box of every BEAR Alphabites.

The BEAR story

The Bear Story

BEAR started out six years ago making yoyos – pure fruit rolls with no added sugar, concentrates or preservatives. Since then they've made a few other delicious healthy foods too.