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10:10 campaign - what it is and what you can do

What's 10:10 all about?

If you're anything like us at Mumsnet Towers, you'd love to be able do to something to help tackle climate change but feel powerless in the face of such a huge global problem. What's the point of trying to do your bit when so many others aren't?10:10 logo

That's why Mumsnet is backing a really smart new climate change campaign aimed at achieving quick, significant cuts in emissions in Britain, and then the wider developed world. 

Instead of banging on about targets in 2020 and 2030 as the politicians do, 10:10 asks individuals and organisations to cut their carbon emissions by 10% by the end of 2010. 

How can I cut my carbon emissions by 10%?

Each person in the UK is responsible for roughly 14 tonnes of greenhouse gas emissions each year. So a cut of 10% is about 1.4 tonnes. About two-thirds of this annual total comes from our homes, how we travel around and the stuff we buy, so these are areas where changes can make a difference.

Take the pledge
Sign up to 10:10 at www.1010uk.org

We're listing some simple suggestions here, but please share your ideas and tips if your lifestyle is greener than green and you've got great advice the rest of us could be following.



  • Replace your boiler if it's more than 10 years old
  • Turn down the thermostat
  • Turn off radiators in halls and landings
  • Improve insulation, including the loft, cavity walls, skirting boards and around doors
  • Layer up with fleeces, jumpers and cardis
  • Buy a wood-burning stove


  • Turn stuff off when it's not in use
  • Switch to eco lightbulbs
  • Replace old, energy-inefficient fridges and freezers
  • Use a small-screen TV
  • Get a meter that shows your electricity use
  • Don't use your tumble dryer if you can possibly avoid it


  • Have showers instead of baths
  • Only run your dishwasher or washing machine when full and at the lowest temperature
  • Put bricks in loo cisterns


The average UK family throws away £50 worth of food every month, so:

  • Don't buy or cook more than you need
  • Compost food waste
  • Buy food that's produced locally and that's in season
  • Have at least one meat-free day a week and cut down on dairy
  • Don't buy ready meals or processed foods
  • Grow your own

Clothes and consumer goods

Take the pledge
Sign up to 10:10 at www.1010uk.org

Less stuff produced equals fewer emissions, so:

  • Buy good-quality gear that lasts
  • Repair broken stuff
  • Buy secondhand (including mobile phones)
  • Borrow from friends and neighbours if it's something you only need to use occasionally
  • Avoid excess packaging
  • Don't buy pointless stuff you don't really need
  • Recycle everything possible, including computers and electronic devices
  • Buy manmade fibres (polyester is the new black)


  • Fly less
  • Leave the car at home for short journeys
  • Walk, cycle or take public transport
  • Join a car club
  • Check your tyres' air pressure every month
  • Shop online

Last updated: over 3 years ago