What is Black Friday?

Black Friday shopping

The existence of a magical day when loads of your most-coveted products are discounted sounds too good to be true. It's not, but you do need to do your research in order to bag the best deals. Luckily, we're doing the hard work for you

What is Black Friday?

Black Friday is a day on which many retailers offer huge reductions on desirable products both online and in store. It's an American tradition that has crept across the pond in recent years.

Why is it called Black Friday?

You might think that “Black Friday” doesn't sound like a fitting name for the most magical shopping day of the year. The unofficial “shopping holiday” gets its name from the fact that shops record profits in black and losses in red, and Black Friday is the day on which retailers report the highest profits.

When is Black Friday?

Black Friday is the first Friday after Thanksgiving (which is always on the fourth Thursday of November). For those of you not au fait with the American holiday calendar, Black Friday falls on Friday 24th November in 2017. However, many retailers will start rolling out discounts online well before the 24th so keep a weather eye on the deals horizon from mid-November.

online shopping

How do I get involved?

You can take advantage of Black Friday bargains both online and in person, however the absolute slew of bargains can be a little overwhelming. Here are our tips for successful shopping:

  • Prioritise your shopping list
  • Scope out whether your favourite retailers will be offering reductions
  • Research your must-have items well in advance. Discounts appear and sell out very quickly so you might not have time to compare items extensively on the day
  • Start looking for deals online a couple of weeks in advance

Where can I get the best deals?

Of course, if you don't have time for endless shopping strategising, never fear – we will be keeping track of participating retailers and their best bargains so you don't have to.

Check out our round-ups of the very best Black Friday deals:

  • Best Black Friday deals
  • Black Friday beauty deals
  • Black Friday tech deals
  • Black Friday fashion deals